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Headshots of Mickey Wilson, CMO, Freeman, Ken Holsinger, SVP of Strategy, Freeman, and Nancy Duarte, CEO, Duarte, from Duarte's recent webinar on how Freeman uses effective data storytelling in their quarterly industry reports.

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Smart Insights, Smart Data Storytelling: How Freeman Shapes the Event Industry

Freeman rarely shares their research process.

As the company behind major trade shows and corporate events worldwide, they typically keep their methodology internal.

But in this 60-minute session, Chief Marketing Officer Mickey Wilson and Strategy VP Ken Holsinger break down their entire effective data storytelling process—from survey design to executive presentations.

Nancy Duarte provides real-time analysis of their techniques, revealing the specific methods that make Freeman’s research reports actionable.

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