Illuminate™
Drive change with an audience-centered communication strategy that sparks and sustains action.
- Understand the journey of change and the role story plays in it
- Empathetically understand what people need to hear from you
- Identify the right types of communication to pull on in a particular moment
- Infuse speeches, stories, ceremonies, and symbols into your change communication
Most businesses today are undergoing transformation. Yet while change may be clearly good for the business, people in the business must be persuaded it’s good for them, too.
Driving organizational transformation is tough because change is scary to most people. Many will react by expressing discomfort, doubt, or outright resistance. To overcome their fear and skepticism, people need to feel hopeful that the outcome will be positive for them even when the path ahead may be murky. This requires authentic, emotional, audience-centric communication. This is the power of storytelling.
Based on Illuminate, the award-winning book by Nancy Duarte and Patti Sanchez, this workshop will equip you to communicate in a way that sparks and sustains change. We’ll explore the story structure inherent in every change journey, reveal tools your teams can use to communicate through the journey, and help you recall and share your change stories.
Train your team
Interested in training your team of 10, 100, or 1000's? We'll help you choose and customize workshops or learning journeys to best meet your organization's needs.
Train yourself
Purchase one or more individual seats in any publicly scheduled Duarte course.
The title of the workshop is so appropriate – it was absolutely illuminating – it was a great reminder about the power of stories, ceremonies, symbols, and how important it is to practice storytelling to create micro and macro memorable moments!
This workshop was incredibly valuable and directly applicable to my day-to-day work. The concepts of utilizing ceremonies/symbols more effectively really stuck with me. Also audience segmentation! HUGE!
Duarte’s Illuminate workshop is a great learning experience! Great tools and novel approaches to inspiring and leading change in a complex environment.
Top-notch Duarte workshop … the content will make any leader, change practitioner, or budding storyteller better at their craft. Applying the learnings in this session will make you a more effective communicator, leader, and student of humanity.
Very inspiring sessions and it made me think about the ways that we communicate with the audience. I am so happy that I joined.
[Duarte’s Illuminate workshop] teaches people how to build their own impactful stories … has great content, pacing, and participant engagement … it’s a sure bet for any business who wants to empower its people to influence, teach, and inspire.
The workshop inspired me to drive meaningful change in my organization through strategic narrative, storytelling and empathetic communications. I left feeling recharged and ready to make a difference in my work.
We’ve all seen change efforts that have gone sideways. Illuminate™ gives refreshing ‘how-to’s’ for guiding people through change with effectiveness and empathy.
I am excited to share [the tools] with my team and continue the journey of our change effort. I intend to consider speeches, stories, ceremonies, and symbols that will be useful and impactful to motivate (and at times warn) my team members.
I am 100% confident, that I am better prepared to inspire my team and customers to take measured risks that will benefit all, through innovative changes in services offerings and customer results.
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