Drive change with an audience-centered communication strategy that sparks and sustains action.

Ways to learn
  • Understand the journey of change and the role story plays in it
  • Empathetically understand what people need to hear from you
  • Identify the right types of communication to pull on in a particular moment
  • Infuse speeches, stories, ceremonies, and symbols into your change communication

Most businesses today are undergoing transformation. Yet while change may be clearly good for the business, people in the business must be persuaded it’s good for them, too.

Driving organizational transformation is tough because change is scary to most people. Many will react by expressing discomfort, doubt, or outright resistance. To overcome their fear and skepticism, people need to feel hopeful that the outcome will be positive for them even when the path ahead may be murky. This requires authentic, emotional, audience-centric communication. This is the power of storytelling.

Based on Illuminate, the award-winning book by Nancy Duarte and Patti Sanchez, this workshop will equip you to communicate in a way that sparks and sustains change. We’ll explore the story structure inherent in every change journey, reveal tools your teams can use to communicate through the journey, and help you recall and share your change stories.

Train your team

Interested in training a larger team? Duarte can develop custom training plans and workshops to meet the needs of any organization.

Contact us

Train yourself

Purchase up to five seats in any publicly scheduled Duarte course.

Live online workshop
$990 per person
Enroll now
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