Communicate organizational change
Lead organizational transformationDrive change with an audience-centered communication strategy that sparks and sustains action.
While change may be clearly good for the business, people in the business must be persuaded it’s good for them, too.
Driving organizational transformation is tough because change is scary to most people. Many employees, clients, and team members react by expressing discomfort, doubt, or outright resistance.
To overcome their fear and skepticism, people need to feel hopeful that the outcome will be positive for them even when the path ahead may be murky. This requires authentic, emotional, audience-centric communication. This is the power of storytelling.
Based on Illuminate, the award-winning book by Nancy Duarte and Patti Sanchez, this workshop will equip you to communicate in a way that sparks and sustains change. We’ll explore the story structure inherent in every change journey, reveal tools your teams can use to communicate through the journey, and help you recall and share your change stories.
Recommend Illuminate™
We survey every class and work hard at consistently improving our learners’ workshop experience.
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Immediately apply Illuminate™ principles
Not only do they recommend, but the majority of learners state that this course helps them do their job better.
$990.00
Dates: July 30-31 or September 26-27
$990.00
Dates: Coming soon
Location: Duarte HQ in Santa Clara, CA
Schedule a chat on our Training Concierge’s calendar, we can answer questions, build packages, and set up trainings based on your team’s availability.
Course overview
Course agenda
Establish the connection between stories and change.
Learn how to transform your ideas, effectively tell your story, and move your audience.
Learn to cultivate empathy when talking to multiple audiences and practice in small groups.
Plan your communication throughout your change journey using a mix of speeches, stories, and ceremonies.
Customized learning journeys for teams from 10 to 1000s. Set your entire organization up for success.
Enroll in our public Duarte courses. Perfect for individual stakeholders, managers, and other professionals leading change.
Instructor highlight
Dr. Neora Myrow specializes in working with executive top tier programs and top talent programs for the world’s most loved brands, and has a reputation for creating magical classroom experiences. Hollywood born, Neora’s career took her from script doctoring and story development, through to a doctorate in psychology, into ghost writing and consulting on the agency side, and ultimately into organizational teaching and development.
Here’s what past participants had to say about this workshop.
“The title of the workshop is so appropriate – it was absolutely illuminating – it was a great reminder about the power of stories, ceremonies, symbols, and how important it is to practice storytelling to create micro and macro memorable moments!”
“This workshop was incredibly valuable and directly applicable to my day-to-day work. The concepts of utilizing ceremonies/symbols more effectively really stuck with me. Also audience segmentation! HUGE!”
“Duarte Illuminate is a great learning experience! Great tools and novel approaches to inspiring and leading change in a complex environment.”
“Top-notch Duarte workshop … the content will make any leader, change practitioner, or budding storyteller better at their craft. Applying the learnings in this session will make you a more effective communicator, leader, and student of humanity.”
“[Duarte’s Illuminate workshop] teaches people how to build their own impactful stories … has great content, pacing, and participant engagement … it’s a sure bet for any business who wants to empower its people to influence, teach, and inspire.”
“We’ve all seen change efforts that have gone sideways. Illuminate gives refreshing ‘how-to’s’ for guiding people through change with effectiveness and empathy.”
“The workshop inspired me to drive meaningful change in my organization through strategic narrative, storytelling and empathetic communications. I left feeling recharged and ready to make a difference in my work.”
“I am 100% confident that I am better prepared to inspire my team and customers to take measured risks that will benefit all, through innovative changes in service offerings and customer results.”
“Very inspiring sessions and it made me think about the ways that we communicate with the audience. I am so happy that I joined.”
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After training, you’ll gain exclusive access to connect with experts, ensuring ongoing learning and support throughout your leadership and change communication journey. For now, check out these resources.
Advance your career by learning how to effectively communicate organizational change. Enroll now and take the first step toward becoming a powerful communicator and leader.
