With significant product announcements and heightened scrutiny following Broadcom’s acquisition of VMware, they needed to ensure pixel-perfect precision in their presentation slides for their annual customer conference, Explore.
Industry
Services
The big challenge
Every year, VMware brings together customers, partners, developers, and staff to share ideas, grow relationships, build plans, and generate excitement for what’s to come. In 2022, its global event was rebranded from VMworld to VMware Explore to reflect the company’s expanding role as a multi-cloud technology innovator. The visionary theme demanded an equally visionary approach to presentations.
Duarte partnered with over 20 VMware executives and thought leaders to create and deliver seven visually stunning and vitally important presentations for Explore. Touching a total of 450 slides (and influencing set design), our designers and coaches worked with each speaker to ensure their messages would make a strong impression and stand out in attendees’ minds.
Duarte mapped out a comprehensive event support plan, spanning discovery, content, design, and on-site production. Major decisions and recommendations were summarized in a “walking deck” to keep everyone aligned. Yet knowing some variables would continue to shift, we staffed our team with agile minds to pivot as needed.
When our creatives were briefed on the updated event brand — featuring bright, whimsical landscapes — they imagined ways to use it thoughtfully throughout slides and staging. Duarte’s designers deconstructed the visual style into its essential elements, then reconstructed them into a toolkit for artfully visualizing any type of content, from architecture diagrams to case studies to stage-side panels.
Coaches worked alongside presenters to shape talking points into crisp and compelling narratives while designers produced slides that told a cohesive visual story, using a presentation template to drive consistency and efficiency across hundreds of slides. Once on-site, our designers and coaches collaborated with speakers and event production staff to bring a flawless finish to the live show.
The results
A successful event that elevated the company’s visibility in the marketplace of ideas. With tens of thousands watching the live global broadcast online and in-person, announcements by the speakers generated buzz and captured attention from major media like Reuters, Forbes, and TechTarget among others. So, it’s no surprise the VMware team is already plotting how they’ll leverage our work on the next event, and we’ll be right there by their side.
Major keynote presentations created
And we collaborated with 20 VMware executives and thought leaders.
Attendees watched the keynotes
And were influenced by striking and impactful presentations.
Impactful slides created
Yes, four hundred and fifty slides created that delivered a cohesive conference message.
“It was incredible to see all parts from across the company converge and resonate with – and excite – our attendees. The brand and onsite experience was second to none.”
