5 motivating story plots every leader needs to know
Learn about the five archetypal motivating story plots and the leaders who used them — Jobs, Chanel, Gebbia, and more.
Leaders typically turn to two types of stories to guide their teams: warning and motivating stories. They choose which ones to use by carefully gauging where their audience is during a transformation.
These stories will teach you:
- How you can speak differently to energized versus struggling teams
- How to diagnose what communication type will help you achieve your goal
- Why you don’t always need to tell a story with a happy ending
- How a live demo that nearly went awry became company lore for Qualcomm
Download 5 motivating story plots every leader needs to know