Five motivating story types to guide your team

Change is hard. You’ve heard it before, and you know it’s only a cliché because it’s true. This is especially the case in organizations where you need to convince groups of people to embrace new ideas or initiatives. But leaders can learn to have a magic touch, helping move people towards a goal using the right stories at the right time.

Leaders typically turn to two types of stories to guide their teams: warning and motivating stories. They choose which ones to use by carefully gauging where their audience is during a transformation.

Learn about the five archetypal motivating story plots and the leaders who used them—Jobs, Chanel, Gebbia, and more.