Five motivating story types to guide your team
How Steve Jobs and Coco Chanel motivated their teams with stories
Leaders typically turn to two types of stories to guide their teams: warning and motivating stories. They choose which ones to use by carefully gauging where their audience is during a transformation.
Learn about the five archetypal motivating story plots and the leaders who used them—Jobs, Chanel, Gebbia, and more.
- Types of motivating stories and story structures
- Change management communication
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