How Unlearn stood out with the right product story

Is your business navigating a crowded or, dare we say, skeptical market?

To truly outshine your competition, your story must be exceptional. When you introduce a complex product like an AI solution, you’ll encounter a whirlwind of opinions about your company, your product, your ethics, and your processes. To navigate this, you need a compelling, adaptable product story that addresses these diverse viewpoints with both emotional resonance and logical clarity.

In this session, we explore how Unlearn mastered their company and product story to effectively engage clients, stakeholders, and investors in the challenging field of clinical trials — one of the toughest areas to gain traction.

Head of Business Development, Andrew Stelzer, reveals how his partnership with Duarte prepared him for every phase of the AI journey — before AI was the buzzword, during its explosive rise in 2022, and through the current era of “AI fatigue.”

To discover how your company can stand out with story in a difficult or evolving market, watch our on-demand webinar: How Unlearn stood out with the right product story. Andrew is joined by Duarte’s Executive Speaker Coach, Josh Storie, and Chief Customer Officer, Becky Bausman, and together they cover:

• How to tailor your company and product story to a crowded and opinionated audience
• How to master the right balance of emotional and logical appeal when gaining buy-in
• Expert communication tips to help you not only standout, but win, in a difficult and even skeptical market

Who this webinar is for

• Marketing and sales teams who need to simplify their elevator pitches and company stories
• Anyone who regularly communicates with either highly technical audiences or highly skeptical audiences
• Anyone in the AI industry
• Anyone in the medical devices, healthcare, clinical trials or similar industries

This 35-minute webinar is followed by 20 minutes of interactive Q&A.

Speakers

Andrew Stelzer, Head of Business Development, Unlearn.AI

Andrew is a business development expert in the biotechnology and pharmaceutical industries. He holds a B.S. in Chemistry and a PhD. In Biophysics and Chemical Biology.

Josh Storie, Content Developer, Executive Speaker Coach

Josh is a content developer and executive speaker coach at Duarte, Inc. where he has spent the last 3 years helping leaders and executives solve their biggest communication challenges.

Becky Bausman, Chief Customer Officer

Becky is Chief Customer Officer at Duarte, Inc., where she draws on 20+ years of experience in C-level communication management consulting and enterprise marketing leadership.