How Nestlé Purina PetCare harnessed the power of storytelling to drive sales

Discover why storytelling training is vital for your sales (or any) team to elevate performance and improve the bottom line.

Becky Bausman

Becky Bausman

Chief Customer Officer

Improve your sales team’s persuasive communication skills

Are your sales leaders skilled at delivering an elevator pitch that compels prospective buyers to action? If you don’t feel confident in that answer, you’re not alone!

When Nestlé Purina PetCare needed to upskill its workforce in the world of persuasive communication skills, they turned to Duarte for help. With a training relationship spanning over 12 years, we are going to focus on one portion of our multi-faceted partnership: Equipping their sales force with the power of storytelling.

To discover how you can improve your sales team’s persuasive communication skills through storytelling, watch our webinar: How Nestlé Purina PetCare harnessed the power of storytelling to drive sales. In this webinar, Lauren Sapa shares how she has partnered with Duarte for over 4 years now on training Nestlé Purina PetCare’s sales force with powerful, persuasive communication techniques for a multitude of client interactions.

Joined by Duarte’s Kevin Friesen and Becky Bausman, you’ll learn tips and techniques on how to train your sales force on:

  • Crafting a persuasive narrative that sets you apart from your competition
  • Understanding your audience while tapping into emotions when communicating
  • Making your products and services more relevant to your customers through story principles
  • Equipping them with additional skills like structuring a persuasive presentation
  • Providing them with slide design techniques for clarity and impact


Lauren Sapa, Functional Training Manager, Nestlé Purina PetCare

Becky Bausman, Chief Customer Officer, Duarte, Inc.

Kevin Friesen, Academy Director, Master Facilitator, Duarte, Inc.

This interactive webinar is followed by a Q&A.

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