How to Gain Traction with Marketing Data

Businesses collect an overwhelming amount of data.

And knowing how to gain traction with data, especially marketing data, is essential to maintaining a competitive edge. But oftentimes, data analysts and leaders don’t see the same path forward in dashboards and diagnostics. That’s where effective data communication comes into play.

At Duarte, we built a reputation for telling stories rooted in empathy to connect and resonate with audiences on stage and online. The rise of data insights has opened new avenues of inquiry to solve real-time and emerging problems. From the jump, Durate saw a symbiotic relationship taking shape between data and storytelling that could improve alignment and reduce organizational friction.

The trick? Knowing when, where, and how to tell a data story that gains traction.

5 Ways to Gain Traction from Data

With Nancy Duarte as your guide, learn how key takeaways from her landmark book DataStory: Explain Data and Inspire Action Through Story can help articulate your findings as clear, actionable recommendations. Once you’ve identified an opportunity or potential risk in your data, Nancy unpacks the five ways to take the next step with your observations:

From choosing colors that pop to “thinking like a designer” in your use of white space, Nancy shares essential tips for making your data observations shine.

Learn how a three-act story structure with a clear beginning, middle, and end can lend movement to your data storytelling and drive your recommendations.

Galvanize your observations with a clear course of action. This can mean solving a problem or seizing an opportunity you’ve identified in the data.

Data rarely appears in terms your audience can understand. Learn how using relatable similes, metaphors, pictograms, and other rhetorical devices can quickly snap your data into focus.

Finally, discover how infusing your data with empathy can humanize its significance and ignite urgency in your audience to act with purpose.

How Duarte Can Help Your Team Gain Traction with Data

Duarte’s free resources such as blogs, webinars, guides, tools, and this talk are meant to help empower the next generation of data storytellers and communicators. But sometimes, an urgent need for skills, training, or agency acumen requires some outside help.

Explore our on-demand, in-person, and bespoke data storytelling training workshops and additional educational offerings to start upskilling your team today.

Or for more information on how Duarte can help meet (and exceed) your organization’s unique needs, drop us a line.

Discover additional free resources, talks, and expert insights at The Duarte Guide to Data Storytelling.