Illuminate^™ executive summary

Any organization that wants to thrive needs to adapt quickly to change. In fact, the most successful companies consistently reinvent themselves by imagining and implementing new initiatives. But here’s the catch—you can’t just announce a change; you’ve got to get people onboard with your new ideas. That way, they can convince each other to leap into a transformation—and do the hard work necessary to make it happen.

In this summary of Illuminate, we lay out for you the typical structure of how change happens in an organization, so you can know what to expect during each step of the process. We also explain how to tailor your communication for employees who are enthusiastic and those who are resistant, so you can help move your entire team forward.