Illuminate™ executive summary
In this summary of Illuminate™, we lay out for you the typical structure of how change happens in an organization, so you can know what to expect during each step of the process.
Learn how to tailor your communication for employees who are enthusiastic and those who are resistant, so you can help move your entire team forward.
This summary will help you:
- Anticipate employee response during a company-wide change, so that you can communicate effectively
- Guide your employees towards your vision—even when leaping into something new feels scary for them
- Use motivating and warning communication techniques at the right times to encourage commitment and discourage resistance
- Create galvanizing moments that sustain energy by using speeches, stories, ceremonies, and symbols
Download the Illuminate™ executive summary