Five types of stories to lead your team during change

Leading a team is no cakewalk, ESPECIALLY when you’re introducing a change initiative. During periods of change, it requires just the right balance of inspiring action—and warning against inaction. If you sense that your team seems resistant to the ideas or initiatives you’re working toward, you can use stories to help you combat their inaction.

Leaders typically turn to two types of stories to guide their teams: warning and motivating stories. By carefully gauging where your audience is in the transformation process, you can choose which kind of story to turn to.

Learn about the five archetypal warning story plots and the leaders who used them, including Al Gore, Jennifer Aaker, Rowan Trollope, and more.