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A Case Story: Teradata | The Edge of Next

By Alexa Harrison

Teradata logo "The Edge of Next"

Does the future live only in the greatest minds? That is the question posed at the opening of the Teradata PARTNERS Conference 2017, followed by cinematic and awe-inspiring images of technological advancements over times like Stonehenge, the Egyptian pyramids, and the Great Wall of China. Audience members were transported through the ages as thunder cracked, lightning flashed, and interpretive dancers took the stage, only to be taken in flight and suspended in mid-air.

If you simply think “hardware” or “data warehouse” when you think of Teradata, you need to think again. During the Teradata PARTNERS Conference in Anaheim, California on October 22-26, 2017, Teradata EVP and Chief Product Officer Oliver Ratzesberger unveiled how Teradata plans to succeed in “The Edge of Next.” With close to 3,000 of the brightest and most innovative minds in data and analytics in attendance from 500+ companies in 45+ countries, Teradata showcased significant enhancements to its Teradata Everywhere strategy, Teradata IntelliSphere™.

cityscape "Teradata Everywhere"

The event used cutting edge visual techniques as Ratzesberger’s keynote was displayed across seven different screens simultaneously, highlighting the four benefits of Teradata Everywhere…

#1 Analyze anything: Enables analytic users throughout the organization to use their preferred analytic tools and engines across data sources, at scale

#2 Deploy anywhere: Provides analytic processing across flexible deployment options, including the Teradata Cloud and public clouds, as well as on-premises on Teradata hardware or commodity hardware

#3 Buy anyway: Empowers companies to purchase software in more accommodating ways based on specific use cases through simplified pricing bundles, subscription-based licenses, and as-a-service options

#4 Move anytime: Future-proofs buying decisions by taking advantage of our software license portability that provides flexibility to run analytics across deployment options

Ratzesberger’s book, The Sentient Enterprise: The Evolution of Business Decision Making further addresses the data concerns of today’s enterprise, and explains a way to help enterprises achieve the success they seek.

Through visually captivating scenes paired with a compelling narrative, Teradata portrayed how its products, supported by an independent consultative approach, can be used to actually use your data for better business outcomes.

Duarte helped Teradata turn this idea into a visual story so that they could go above the functionality of the product and explain what “Teradata Everywhere” means.

cityscape Teradata "Pushing AI To The Edge"

The animated model that moved across each of the seven screens visually guided attendees through each of the product components, while instilling in the audience’s mind that Teradata has their fingertip on the future of artificial intelligence and automation.

Attendees left the event knowing that Teradata is truly a partner for helping companies use their data to make decisions, with an understanding of today’s best practices and a clear vision for tomorrow.

Duarte is proud to have worked with Teradata on such a visually groundbreaking project, helping them turn a complex idea into an easily digestible and motivating visual storyline.

Written by

Alexa Harrison

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