Storytelling through Social Media

By Laura Wall Klieves

Ad Tech San Francisco

Have you ever thought about what you’re doing when you update your Facebook page, change your LinkedIn profile, or tweet? You’re telling a story. With simple phrases and pictures, you’re presenting to the world your opinion on world events, or your favorite restaurant.

With the explosion of social media and mobile devices, the impact of these presentations has the potential to be felt far beyond the board rooms and conference halls for which they were originally designed. However, your audience has access to–and is bombarded by–thousands of sources of information, which means your message needs to work harder to stand out from the rest.

Presentations have existed for thousands of years, starting at least as early as humans began gathering around campfires. And though presentations have drifted from this intimate, expressive environment, their roots are firmly planted in story. Modern presentations tend to value information over inspiration, and often eliminate the story to make room for bullet points and statistics.

Utilizing humans’ natural penchant for storytelling is an easy way to increase the effectiveness of  your message. Presentations were made to be passed on from meeting to meeting, stories were made to be passed down from generation to generation.

Recently, I heard a quote that beautifully illustrates the relationship between presentations and the digital movement:

“Technology is the campfire around which we tell our stories.”

–Laurie Anderson

Come join Nancy Duarte at ad:tech SF on April 21st, as she speaks about transforming ideas into action through storytelling and amplification via social media.

Storytelling through social media is just one of the topics us Duartians are exploring for 2010, and we want to hear your thoughts! Join the conversation by posting to our blog, or Twitter Nancy at #nancyduarte.

And as a small token of appreciation for your social media support… Register for the Full Conference or Premium pass as Duarte’s special guest with code: SPKRGUEST and get 25% off the online price.

Topics Covered


Written by

Laura Wall Klieves