Persuade and motivate in times of change
Change is inherently difficult for people. You need to show them the way, whether your vision is sweeping — rolling out a new vision, launching a product — or smaller scale. Watch this webinar and learn the best practices for communicating through change.
You’ll hear directly from Nancy Duarte and Patti Sanchez, authors of the book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.
You will learn
- The common structure of communications in past successful movements, transformations, and change initiatives
- The 5 stages your audience will go through as you lead them through the change effort — and when they’re likely to commit or resist
- How to use speeches, stories, and ceremonies to move people to embrace and execute your ideas
- 3 case studies from mid to large sized businesses that demonstrate Illuminate’s principles in action
