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Are Your Sales Deals Stalling?
Sparking and sustaining change
How do effective leaders use communication tools during periods of change?
Persuade and motivate in times of change
Change is inherently difficult for people. You need to show them the way, whether your vision is sweeping — rolling out a new vision, launching a product — or smaller scale. Watch this webinar and learn the best practices for communicating through change.
You’ll hear directly from Nancy Duarte and Patti Sanchez, authors of the book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.
You will learn
- The common structure of communications in past successful movements, transformations, and change initiatives
- The 5 stages your audience will go through as you lead them through the change effort — and when they’re likely to commit or resist
- How to use speeches, stories, and ceremonies to move people to embrace and execute your ideas
- 3 case studies from mid to large sized businesses that demonstrate Illuminate’s principles in action
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