Sparking and sustaining change

How do effective leaders use communication tools during periods of change?

Diagram showing four rectangular shapes with labels "What could be" for the first three and "New bliss (new norm)" for the fourth, with corresponding "What is" labels below, alongside black and white headshots of two smiling women.

CEO

Persuade and motivate in times of change

Change is inherently difficult for people. You need to show them the way, whether your vision is sweeping — rolling out a new vision, launching a product — or smaller scale. Watch this webinar and learn the best practices for communicating through change.

You’ll hear directly from Nancy Duarte and Patti Sanchez, authors of the book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.

You will learn

The common structure of communications in past successful movements, transformations, and change initiatives
The 5 stages your audience will go through as you lead them through the change effort — and when they’re likely to commit or resist
How to use speeches, stories, and ceremonies to move people to embrace and execute your ideas
3 case studies from mid to large sized businesses that demonstrate Illuminate’s principles in action

Change communication

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