Sparking and sustaining change

How do effective leaders use communication tools during periods of change?

Topics Covered: Change communication, Persuasive presentations

Nancy Duarte


Persuade & motivate in times of change

Change is inherently difficult for people. You need to show them the way, whether your vision is sweeping—rolling out a new vision, launching a product—or smaller scale. Watch this webinar and learn the best practices for communicating through change.

You’ll hear directly from Nancy Duarte and Patti Sanchez, authors of the book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.

You will learn:

  • The common structure of communications in past successful movements, transformations, and change initiatives
  • The 5 stages your audience will go through as you lead them through the change effort—and when they’re likely to commit or resist
  • How to use speeches, stories, and ceremonies to move people to embrace and execute your ideas
  • 3 case studies from mid to large sized businesses that demonstrate Illuminate’s principles in action

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