Guides and tools
Are Your Sales Deals Stalling?
What if it’s not your pitch that’s killing your deals? There’s a hidden communication pattern in enterprise sales that can cost your brand millions of dollars in lost revenue.
How to adapt to your audience’s evolving needs
Use this free resource, to learn about your audience’s evolving needs on a change journey, and what they need to hear from you on each step.
Need to communicate change to your team, department, or company? Make sure you aren’t tone-deaf or unempathetic to your audience’s needs. While no two change journeys are the same, we have helped a lot of clients communicate change over the years. From that work, we discovered some patterns and needs that your audience needs from you at every step of a change journey.
This free tool will help you:
- Understand the 5 steps of a change journey and how to communicate through them
- Identify where on your change journey your audience is actually located
- What they need to hear from you to move on to the next step of the change journey
- What action items you need to take at each step of the change journey
This is an excerpt taken from our Illuminate™ workshop.
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