Learn how the world's greatest speakers use story to persuade. Develop a story structure that powerfully expresses your ideas, applying the principles of empathy, contrast, and variety.
You spend weeks gathering information. Quotes, facts, rationale — everything you think you need to make your point. You spend even more time putting that information onto slides. Then you stand up in the conference room, click through your deck, shake some hands and … thud … nothing happens. Your idea seems to fizzle away, despite your big effort.
Ideas have the potential to create a groundswell but often we give presentations that fail to engage and inspire action. Why? Because we miss the opportunity to use the power of story to move our audiences.
We’ve found that influential presentations use story principles. This workshop will reshape the way you develop content, using story structure and audience empathy. After all, it’s not about building presentations — it’s about building persuasive presentations.
