Craft an effective communication strategy that sparks and sustains change with empathetic speeches, stories, ceremonies, and symbols that motivate and inspire teams.
Most businesses today are undergoing transformation. Yet while change may be clearly good for the business, people in the business must be persuaded it’s good for them, too.
Driving organizational transformation is tough because change is scary to most people. Many will react by expressing discomfort, doubt, or outright resistance. To overcome their fear and skepticism, people need to feel hopeful that the outcome will be positive for them even when the path ahead may be murky. This requires authentic, emotional, audience-centric communication. This is the power of storytelling.
Based on Illuminate, the award-winning book by Nancy Duarte and Patti Sanchez, this workshop will equip you to communicate in a way that sparks and sustains change. We’ll explore the story structure inherent in every change journey, reveal tools your teams can use to communicate through the journey, and help you recall and share your change stories.