Engage and inspire with data storytelling. Transform numbers into persuasive narratives that drive action.

DataStory book cover

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Introducing DataStory

Communication skills in data-related roles are imperative for success, yet there’s a huge soft skill gap in communication, particularly in data-driven roles. With DataStory you’ll gain the tools needed to help make sense of the data and create meaning for more effective communication.

Book overview

Explain data and drive action using data storytelling methods

Almost every part of an organization today uses data for decision-making. But how effectively is your team using that data to communicate problems or opportunities?

Duarte and her team meticulously analyzed thousands of data slides from clients spanning technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.

Through DataStory, you’ll discover how to explain data through the lens of empathy, so you can transform numbers into persuasive narratives. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to apply story principles to your data, so you can communicate essential insights to speed up decision-making and influence action.

Chart annotation toolkit

View expert examples and learn methods for overlaying visual annotations onto a chart.

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Meet the author

And hear from some notable readers.

Nancy Duarte

Nancy Duarte

Chief Executive Officer

Nancy Duarte is author of six best-selling books and CEO of Duarte, Inc. For over 35 years, Duarte, Inc. has consulted and trained the highest performing brands and executives in the world. Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, The New York Times, Cosmopolitan, Los Angeles Times, and on CNN. Her TED talk has had over 3 million views. Nancy has received several awards for communications, entrepreneurship, and been honored for her achievements as a female executive. She’s ranked #67 on the list of top 250 Women in Leadership and is the #1 Global Communication Guru. Nancy lectures at Stanford University and her course Resonate is taught in the Stanford School of Business. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. Her favorite role is “Grandma” to two grandsons and grand-dogger.

“Technology creates an unprecedented velocity of data today. Communicating data in the form of a story infuses it with meaning and meaning drives action.”

“In an age where we are overwhelmed with data, telling a compelling data story is hard. What Duarte has done beautifully is help us connect with an audience on a much more meaningful level. It’s a must-read for business storytellers everywhere who want to make a difference in their work.”

Duarte DataStory® training

Take our related course

Clarify, explain, and maximize the potential of your data with data storytelling training. Use story structure to create clear executive summaries that fuel understanding, support decision making and drive action.

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Awards, podcasts, and media mentions