Engage and inspire with data. Learn how to transform numbers into persuasive narratives to drive action.
Explain data and drive action through story
Almost every part of an organization today uses data for decision-making. But how effectively is your team using that data to communicate problems or opportunities? Through DataStory, you’ll discover how to explain data through the lens of empathy, so you can transform numbers into persuasive narratives. By learning how to apply story principles to your data, you can communicate essential insights from data to speed up decision-making and influence action.
Storytelling with data
Present data as a recommendation that motivates clients and stakeholders to act
Use storytelling techniques to present data that decision makers can easily approve
Institute a common “data language” and methodology to increase decision-making
speed across your organization
Meet the authors
Chief Executive Officer
What people are saying
“Technology creates an unprecedented velocity of data today. Communicating data in the form of a story infuses it with meaning and meaning drives action.”
Dr. Jennifer Aaker | General Atlantic Professor, Stanford Graduate School of Business
“In an age where we are overwhelmed with data, telling a compelling data story is hard. What Duarte has done beautifully is help us connect with an audience on a much more meaningful level. It’s a must-read for business storytellers everywhere who want to make a difference in their work.”
Jeremy Waite | Chief Customer Officer at IBM iX
Guides and tools
Chart annotation toolkit
Examples and graphics for overlaying visual annotations onto a chart
Guides and tools
Clever animated examples of charts for you to download and deconstruct
Develop and deliver presentations that communicate and connect with online audiences.
HBR Guide to Persuasive Presentations
Understand how to plan, design and deliver presentations that get others to embrace your ideas.
Learn how to use story to structure insights from data into recommendations that enable better decision-making.
Get insights in your inbox
Communication tips, tools, and resources.