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Illuminate™

Leaders always see a better future before anyone else. But how can you communicate change in a way that inspires others?

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Start a movement

Harness the power of persuasive communication to turn your vision and ideas into a movement. But you can’t just announce change, you have to get people onboard with your ideas. In Illuminate, you’ll explore how to mobilize people to embrace change using storytelling principles. You will discover how to develop a plan to lead others through the five stages of change using the power of speeches, stories, ceremonies, and symbols.

Illuminate courses

Illuminate™

Change communication

Understand the journey of change and the role story plays in it

Empathetically understand what people need to hear from you

Identify the right types of communication to pull on in a particular moment

Infuse speeches, stories, ceremonies, and symbols into your change communication

$990

In-person
Live online

Meet the authors

Nancy Duarte

Chief Executive Officer

Patti Sanchez

Chief Strategy Officer

What people are saying

“Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”

Robert B. Cialdini | Author of Influence

“To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead—even without being loud.”

Susan Cain | Author of Quiet: The Power of Introverts in a World That Can’t Stop Talking and Co-Founder of Quiet Revolution

Resources

Guides and tools

Illuminate Torchbearer’s Toolkit™

How to deliver the right message at the right time

Guides and tools

Illuminate™ Executive Summary

How to lead your organization through change
Two women talking to each other through separate screens to indicate communicating change.

Blog

Communicating change in turbulent times [Illuminate Q&A with Patti Sanchez]

Your employees, too, want to feel your care and concern for them, and they want to be reassured that you have the right strategy to make things better for them over the course of this change.

Blog

How to Influence Through Story

Webinars & Videos

Communicating change in turbulent times

Learn how you can use story structure to effectively communicate change to your organization.

Blog

How to Illuminate the Future and Inspire Others to Follow

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