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Leaders always see a better future before anyone else. But how can you communicate change in a way that inspires others?
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Start a movement
Harness the power of persuasive communication to turn your vision and ideas into a movement. But you can’t just announce change, you have to get people onboard with your ideas. In Illuminate, you’ll explore how to mobilize people to embrace change using storytelling principles. You will discover how to develop a plan to lead others through the five stages of change using the power of speeches, stories, ceremonies, and symbols.
Meet the authors
Nancy Duarte
Chief Executive Officer
Patti Sanchez
Chief Strategy Officer
Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.
To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead—even without being loud.
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