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Illuminate™

Leaders always see a better future before anyone else. But how can you communicate change in a way that inspires others?

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Start a movement

Harness the power of persuasive communication to turn your vision and ideas into a movement. But you can’t just announce change, you have to get people onboard with your ideas. In Illuminate, you’ll explore how to mobilize people to embrace change using storytelling principles. You will discover how to develop a plan to lead others through the five stages of change using the power of speeches, stories, ceremonies, and symbols.

Meet the authors

Nancy Duarte

Chief Executive Officer

Patti Sanchez

Chief Strategy Officer

What people are saying

“Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”

Robert B. Cialdini | Author of Influence

“To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead—even without being loud.”

Susan Cain | Author of Quiet: The Power of Introverts in a World That Can’t Stop Talking and Co-Founder of Quiet Revolution

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