Leaders always see a better future before anyone else. But how can you communicate change in a way that inspires others?
Start a movement
Harness the power of persuasive communication to turn your vision and ideas into a movement. But you can’t just announce change, you have to get people onboard with your ideas. In Illuminate, you’ll explore how to mobilize people to embrace change using storytelling principles. You will discover how to develop a plan to lead others through the five stages of change using the power of speeches, stories, ceremonies, and symbols.
Meet the authors
Chief Executive Officer
Chief Strategy Officer
Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.
To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead—even without being loud.
Guides and tools
Illuminate Torchbearer’s Toolkit™
How to deliver the right message at the right time
Q&A: Communicating change in turbulent times
Get expert insights and practical tips on how to engage your team, manage resistance, and drive successful change initiatives.
How to influence through story
Storytelling is a potent persuasive communication device that can help you, your teams, and your entire organization make things happen.
Webinars and videos
Communicating change in turbulent times
Learn how you can use story structure to effectively communicate change to your organization.
Develop and deliver presentations that communicate and connect with online audiences.
HBR Guide to Persuasive Presentations
Learn how to plan, design and deliver presentations that get others to embrace your ideas.
Translate data into persuasive stories that drive decision-making and inspire action.
Get insights in your inbox
Communication tips, tools, and resources.