Leaders always see a better future before anyone else. But how can you communicate change in a way that inspires others?
Start a movement
Harness the power of persuasive communication to turn your vision and ideas into a movement. But you can’t just announce change, you have to get people onboard with your ideas. In Illuminate, you’ll explore how to mobilize people to embrace change using storytelling principles. You will discover how to develop a plan to lead others through the five stages of change using the power of speeches, stories, ceremonies, and symbols.
Understand the journey of change and the role story plays in it
Empathetically understand what people need to hear from you
Identify the right types of communication to pull on in a particular moment
Infuse speeches, stories, ceremonies, and symbols into your change communication
Meet the authors
Chief Executive Officer
Chief Strategy Officer
What people are saying
“Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”
Robert B. Cialdini | Author of Influence
“To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead—even without being loud.”
Susan Cain | Author of Quiet: The Power of Introverts in a World That Can’t Stop Talking and Co-Founder of Quiet Revolution
Guides and Tools
Illuminate Torchbearer’s Toolkit™
How to deliver the right message at the right time
Webinars & Videos
Communicating change in turbulent times
Learn how you can use story structure to effectively communicate change to your organization.
HBR Guide to Persuasive Presentations
Understand how to plan, design and deliver presentations that get others to embrace your ideas.
Learn how to use story to structure insights from data into recommendations that enable better decision-making.
Apply storytelling techniques to create transformative presentations that persuade audiences.
Develop and deliver presentations that communicate and connect with online audiences.
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Communication tips, tools, and resources.