Engage through storytelling

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Nancy Duarte

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Nancy Duarte

Story has played a significant role in all cultures but its adoption into professional cultures has been painfully slow. That’s because it’s easier to present a report instead of a well-crafted presentation that incorporates stories.

Presentations are the most persuasive tool available to us in business yet we squander them. This video explains some of the structural differences between a report (what most presentations are) and a story.

Duarte video: How do I share a story that engages my audience and what are the benefits of business storytelling?

 

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