slide:ology Webinar Series Open for Registration!

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Written by

Paula Tesch

Registration is now open for the slide:ology webinar series!

Save time, and money, by enjoying the content of our one-day workshop from your home, your office, or your home office. (Or a coffee shop, if that’s your thing.)

Note: The webinars are intended to be experienced as live events. You must purchase all six webinars as a set, but a recording will be available to attendees who must miss a session.

To learn more about the series, visit:

Click here to register now!

Session 1: Introduction to the Principles of slide:ology
Tuesday, May 18, 2010 (10AM PST)

During this webinar, attendees will review the key principles from the book slide:ology by learning the principle and observing it applied through a series of before and after examples. These include reviewing the importance or audience needs, design thinking, design principles and the display of information.

Session 2: Connecting with Your Audience
Tuesday, May 25, 2010 (10AM PST)

During this webinar, attendees will focus on how to build rapport and connect with an audience in more meaningful and engaging ways. Attendees will review how to apply the Audience Map and Speaker Map sections of the Presentation slidemap tool. Through a series of exercises attendees will learn about the seven most important questions to ask about their audience and work together to answer them. Once attendees have discovered how to define their audience needs, they will review the strategies for reaching their audience – before, during and after the presentation. Finally, attendees will learn how to identify what they share in common with their audience and how to use this information to ensure the audience will see their point of view.

Session 3: Story and Structure
Tuesday, June 1, 2010 (10AM PST)

During this webinar, attendees will review and learn how to apply the third component of the Presentation slidemap tool: the storyboard. Building on what they learned about the Audience Map and Speaker Map sections, attendees will identify the big idea and where they need to move their audience from and to in order to achieve their desired results for the presentation. Attendees will review techniques for achieving the optimal balance of logic and emotion to engage audiences such as when and to use metaphors, anecdotes and thought-provoking questions and how to create a S.T.A.R. (Something They Will Always Remember) moment.

Session 4: Design Thinking
Tuesday, June 8, 2010 (10AM PST)

During this webinar, attendees will learn how to apply design concepts such as arrangement, color, text, imagery to create clarity and give messages meaning. They will explore how to apply contrast, flow, hierarchy, unity, proximity and whitespace to identify the main points, the order in which to process information, and the relationship between elements on a slide. They will also uncover the importance of the grid to provide structure and how structure combined with the big idea and a consistent graphic style can create unity. Attendees will learn how to apply the 3-second rule when determining how many words to put on a slide. Finally, attendees will review the importance of image systems visual experiences their audiences will not forget.

Session 5: Visual Storytelling and Design Part I
Tuesday, June 15, 2010 (10AM PST)

During this webinar, attendees will learn how to appeal to the visual and verbal thinkers in their audiences by transforming information into engaging visual stories. They will review techniques for creating diagrams by applying abstract concepts such as flow, structure, cluster and radiate to information. They will also learn how to use tools such as word mapping to turn words into pictures.

Session 6: Visual Storytelling and Design Part II
Tuesday, June 22, 2010 (10AM PST)

During this webinar, attendees will learn how to mold information into an effective communication tool by illustrating statistics, isolating text and using imagery to bring their data to life. They will review the five data slide rules and how to apply them to ensure they get to the point, pick the right tool for the job, highlight what’s important and when to keep it simple.

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