Engage through storytelling

Engage through storytelling header
Nancy Duarte

Written by

Nancy Duarte

Story has played a significant role in all cultures but its adoption into professional cultures has been painfully slow. That’s because it’s easier to present a report instead of a well-crafted presentation that incorporates stories.

Presentations are the most persuasive tool available to us in business yet we squander them. This video explains some of the structural differences between a report (what most presentations are) and a story.

Please accept statistics, marketing cookies to watch this video.

Duarte video: How do I share a story that engages my audience and what are the benefits of business storytelling?

 

New call-to-action

Duarte logo
Brand storytelling

Check out these related resources

Header image for "The Power of Persuasion: Why Leaders Should Love Rhetoric" which features two heads in profile with ticket tape thought lines unraveled from each brain and mouth connecting them with text in the background.

Blog post

The Power of Persuasion: Why Leaders Should Love Rhetoric

As business leaders, every day involves convincing someone of something. But did you know that upstream of every email, pitch deck, and crumb of small talk lies a singular term?
Header image for "How Generative AI is Changing Presentations" features a robotic hand holding aloft a person in business attire, holding a briefcase, and looking through a telescope with clouds intermittently in the background.

Blog post

How Generative AI is Changing Presentations

Generative AI is reshaping how we think. Instead of thinking in isolation, we now have a tool that acts like a collaborator. That’s great! And not so great.
Image of a person surrounded by a 360-degree swirl of bars, screens, graphs, and charts. This is meant to symbolize the digital storytelling tools leaders need to succeed.

Blog post

Digital Storytelling Tools Leaders Need to Succeed

Memorable leadership hinges on communication. History’s crowning examples of leaders connecting with audiences through impassioned speeches or essays have relied on the power of story.
Learn how Toshiba bet big with its executive keynote address to wow conference goers and secure industry recognition.

Blog post

How Toshiba’s Executive Keynote Address Won Big in Las Vegas

The health of a business often boils down to how it handles high-stakes moments. A product launch, executive keynote address, rebrand, or tradeshow are all make-or-break opportunities for organizations.
4 unique ways to infuse storytelling in marketing header

Blog post

4 unique ways to infuse storytelling in marketing

Unlock the key strategies for selecting the best presentation coach tailored to your specific needs to enhance your public speaking abilities.
How to move your presentation audience

Blog post

How to move your presentation audience with story techniques in presentations

If you want to persuade audiences into action, the structure of your presentation is a big factor. Learn how to structure your presentation so you’re met with success.