Delivering impact with cinematic keynotes: Rakuten’s success at Optimism
Featured case study
Project background
How do you talk about the latest and greatest mass spectrometry technology in a way that’s engaging and easy to understand? That’s the question the Thermo Fisher team faced, and it’s why they came to Duarte for a product launch deck that would clearly and compellingly illustrate very technical capabilities to their customers. Our team crafted such an impactful data story, complete with elegant 3D product renderings, that the sales team exceeded their sales projections multiple times over. Due to this success, Thermo Fisher began using the visuals we created for website and brand collateral, too.
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The results
Simplifying data: A presentation that inspired action and drove sales
Our content and design team worked in tandem to decipher complex charts and detailed datasets. The goal? Present the data in a digestible way that inspired action with the target audience. Our content team uncovered the most important messages while our design team used bold text, bright colors, and simple charts to showcase how Thermo Fisher outperforms the competition. Our designers created even more on-slide magic using a combination of product angles, lighting, and animation to generate 3D renderings as impressive as the high-end product they represented.
The result? A successful product launch, increased sales, and clarity in messaging and product alignment.
