Designing a deck to start a movement with Salesforce
Project background
With a newly appointed CEO, Adam Selipsky, a return to in-person, and a signature event with thousands in the audience and millions viewing live online, AWS needed Re:Invent’s 2021 CEO keynote to make an impact. Given our deep partnership, they knew Duarte could pull off what they were hoping to achieve: high impact visuals that delivered a strong message. The keynote slides we designed were both clear and inspiring. An added bonus? They were repurposed as marketing and sales enablement tools. The ultimate compliment that extended the life of these slides beyond the big event stage.
Industry
Services
The results
Boldly amplifying a CEO’s message
2021’s Re:Invent keynote informed and inspired with because it used stunning slides rooted in story principles. We made “hero” slides that told a story, while making use of ultra-wide screen formatting in a simple, powerful way. Our agency presentation designers pushed the boundaries to help make these slides a success. From bold statements, customized icons, standout product announcements, marketechture, and even implementing mixed media visuals, it’s no wonder that AWS decided to use this deck again and again after the event.
