A partnership that’s the Apple of our eye!
Featured case study
Project background
Major global organizations – like Salesforce – set movements in motion. They do so with the support of partners like Duarte. Salesforce approached our content and design teams to help them communicate a critical concept, still in its early stages, a Nature Positive approach that goes beyond standard ESG (Environmental, Social, and Governance). We started from square one with a message strategy that addressed what Nature Positive is, what Salesforce is doing about it, and why it matters to a variety of internal stakeholders. We built the deck to be cohesive, yet modular, so that it could be delivered on the fly and modified for the main stage at events like the World Economic Forum in Davos, Switzerland. Now, Salesforce is publicly known for paving the way to a Nature Positive future.
Industry
Services
Examples of slide makeovers
The results
Introducing Nature Positive: Salesforce makes a statement
Think about everything in Nature. Got it? Now think about how hard that is to encapsulate on one slide. The Nature Positive deck needed to be designed to educate and inspire, but it also needed to accurately depict what nature is and broadly encompass everything nature could be.
We leveraged Salesforce’s outdoor-oriented brand, a green-forward palette, and environmental imagery to illustrate the gravity of the initiative and make Salesforce’s strategic commitments clear. In addition to the presentation, we developed a whitepaper and shareable infographic to be distributed across various channels.
Visuals that Salesforce execs are proud to share
Samples from the accompanying white paper
