Executives are b-u-s-y and working with executives on presentations is not e-a-s-y. Their calendar is often fractured into a million pieces, so they have only shards of time to think about their next talk. If the Vulcan mind-meld were a real thing, building a talk for them would be easy-peasy, but it’s not.
A well constructed and delivered presentation changes minds and ignites action. Yet, there’s a key part of a presentation that doesn’t get mentioned enough—the call to action or CTA—and, a clear CTA creates a critical turning point in your presentation (or any other form of persuasive communications too). The call to action which comes right […] continue reading