Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading
We rarely think about whether presentations are the right way to communicate; we just blindly create and deliver them. By some estimates, 350 presentations, on average, are delivered every second of every day. Unfortunately, presentations can’t be the Swiss Army knife of communication. Though they’re one of the most powerful tools we have for moving […] continue reading
When you walk into a room as a presenter, it’s easy to feel as if you’re the central figure: You’re up front, and people came to hear you. In reality, though, you’re not the star of the show. The audience is. It’s in their power to embrace—or reject—your ideas. You’re presenting because you need them to […] continue reading
If you want to be a leader who can consistently convince a team to get behind your cause, you need to be a master of influence and persuasion. After all, only by getting people to share your viewpoints and champion your ideas can you make your goals a reality. Despite its importance, the ability to […] continue reading
