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How to Successfully Navigate Virtual Events

Snack carts filled with ice cream bars and doughy soft pretzels. Open-bar happy hours with signature cocktails. Mainstage keynotes, big name entertainment, live music, and—if you’re lucky—fireworks! Companies pull out all the stops to create event experiences that are energetic, engaging, and most of all memorable. But if this blog post was a soundtrack, then […] continue reading

Business Marketing Message Storytelling

The Corporate Folklorist’s Credo

Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading

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