When preparing to communicate data to a specific type of decision-maker, you need to think through who will be involved in its approval and tailor your approach to appeal to each of them. Consider carefully what different audiences need to hear, and how they want to hear it. Whenever your audience changes, so should the […] continue reading
Here at Duarte, we not only teach communication skills, we teach people how to present themselves. In this new virtual world, we have to consider how we appear and communicate virtually—like on Zoom meetings—and what that means for how our audience perceives our brand. By now you’ve probably seen some silly screenshots of things happening […] continue reading
Here’s an uncomfortable truth: Leaders don’t always know what changes are around the corner. Good or bad, change breeds uncertainty, and uncertainty can breed fear—especially when it will affect employees, whose jobs hang in the balance, and customers, who depend on a product or service. Instead of communicating openly with both groups, leaders tend to […] continue reading
Leading is imperfect, and when a crisis piles on, it gets extra messy. Crisis requires we become decisive about problems we’ve never faced. Good leaders get extra brave, extra calm, and extra clear in moments like this one. I’ve owned a bootstrapped, debt-free company for 32 years, and have ridden this crisis pony five times. […] continue reading
