Shifting perspectives: World Wildlife Fund’s consumer awareness campaign

Project background

Around the globe, countless species are on the brink of extinction, while humans enjoy an ever-improving lifestyle thanks to natural resources we both depend on. We helped the World Wildlife Fund inspire consumers to view their impact on the world around us, one purchase at a time.



The results

Change the way you think

Our collaboration with the World Wildlife Fund instigated a paradigm shift, encouraging consumers to consider their impact on global ecosystems with each purchase, fostering awareness and advocacy for endangered species and natural resources.