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An interview with Nilofer Merchant: The “Jane Bond of Innovation”

By Nancy Duarte

As businesses try to scale and innovate, sometimes using counter-intuitive moves are the best strategy. When Nilofer and I hike together, she does a great job asking critical questions, and then questioning my answers, forcing me to think through a more bold strategic play.

As authors, we’ve worked hard to support each other. So, I interviewed Nilofer about the concepts in her latest book, “11 Rules for Creating Value in the #SocialEra”.

Nilofer’s book is available as an e-book on Amazon, and also at hbr.org. Her book changes your mindset about what it takes to be successful in business today.

Topics Covered

HBR, Interview, Strategy

Written by

Nancy Duarte

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