By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.
With Resonate, you’ll learn to:
Few things excite me more than a great communicator—something I’ve wanted to be ever since I ran for president of the seventh grade. While I think I’ve come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte’s Resonate. Read this book, absorb this book, practice what it preaches, and you’ll be on your way to being a great communicator. Thanks, Nancy!
Ken BlanchardCo-author of The One Minute Manager
Finally! Someone has incorporated the power of story into presentations!
Damon LindelofCo-creator of LOST
Published 2010 by Wiley
It would be great if audiences were as compliant and unified in thought and purpose as these grains of salt. And they can be. If you adjust to the frequency of your audience so that the message resonates deeply, they, too, will display self-organizing behavior.
Boston Philharmonic conductor, Benjamin Zander demonstrates all the components of a perfect presentation form in his 2008 TED talk on music and passion.
Hans Rosling is passionate about data. His 2006 TED talk amplifies the meaning behind the data he presents.
In 1959, Feynman delivered a visionary presentation called “There’s Plenty of Room at the Bottom” at the American Physical Society at Caltech. In this speech, he nearly prophesied nanotechnology.
Author Michael Pollan created a memorable dramatization at his Pop!Tech talk when he showed the audience a burger next to all of the crude oil used to produce the burger. It was a disturbing visual – one that the audience would almost certainly remember the next time they made food choices.
Pastor John Ortberg’s ability to weave stories into his message is a big part of his trademark style and appeal.
Leonard Bernstein put the same energy and discipline into his Young People’s lecture-concerts as he put into his music. He would rehearse and rehearse, and then rehearse again.
My dad, to whom this book is dedicated, was a contributor to Alfred Hitchcock’s Mystery Magazine.