Got Hit by Stray Bullets in the London Underground

Slides aren’t the only way to be inappropriately sideswiped by bullets. On my recent trip to London, this poster was plastered everywhere. Each station and subway car had this message from the helpful mayor:

london_poster

First of all, it wasn’t hot at all. I had to wear three layers of clothing. But more importantly, the bullets had nothing to do with the heat anyway. The bullets fed the hype and fear about swine flu (which the media there is freakin’ out about):

london_bullet

It’s important in advertising, as it is with slides, to make sure you’re communicating one clear message.The call-to-action to “keep cool” might as well have said to wear surgical masks too. Felt like a bait-and-switch campaign. Fail.

Design / Diary / Message / Tips


Related Stories

Duarte.com/edy Episode 1: Make Your Slides Count

November 22, 2011

london-600x400
Duarte Workshops Are Coming to London

April 16, 2013

prism-slide-5_2-660x495
When Presentations Take on a Life of their Own

June 11, 2013

Guinness basketball commercial YouTube screenshot
Not So Fast, Fast Forwarders — Ads Are Telling Some Great Stories

September 16, 2013

Back to the Future: Slides Before PowerPoint

November 7, 2012