Two Years of Research, Forty-Six Words

Nancy Duarte spent “two years working nights and weekends” writing Resonate, and Forbes’ Bruce Upbin managed to boil it down to forty-six words. Actually, I’m not even mad. That’s amazing.

The conclusions are: Don’t be too cerebral. Tell stories. Figure out what the audience cares about. Create common ground with them. Move back and forth between opposing ideas to create energy. Deliver facts but put them in context and make them shocking if possible. Find inspiration anywhere you can.

Yup, we couldn’t have said it better, or more concisely, ourselves.

Check out the whole article here. And please, please follow Bruce’s advice and watch the video of Ben Zander. It’s eighteen minutes of loveliness. Here, we’ll save you some time and repost it here, too.

Book Reviews / Message

Related Stories

It Took Me 20 Years to Fail Fast

April 11, 2014

Get Noticed in a Noisy World

October 17, 2012

Garr Reynolds Shares How Kids Impact the Creative Process

January 10, 2014

Nancy’s Talk from TEDxEast: You Can Change the World

March 3, 2011

Book Cover Is Done! High Stakes = Demanding Creative Process

March 15, 2010