State Your Presentation's Big Idea

It goes without saying that your presentation should have a point, but you’d be surprised by how many pieces of communication (from e-mail all the way to full-length books) are distributed without the author ever thinking, “What exactly am I trying to do here?”

​You know when you run into one of these pieces, because you look up at the end (if you make it to the end) and think to yourself, “What just happened?”

​You don’t ever want someone to finish your presentation with a confused look on their face. That’s why you state your Big Idea.

At Duarte, we sometimes recommend using Slidedocs instead of presentations. ​Neither dense documents nor sparse slides contain the right balance of detail and scanability to be used as a pre-read or handout. Slidedocs combine the strengths of documents and presentations while minimizing their weaknesses.  In presenting the power of Slidedocs, here’s how we would get our Big Idea across.

Traditionally, the Big Idea must contain the following three requirements:

Big Idea Requirements

In-Presentation Example

Your unique point of view ​Slidedocs spread your message through modular content.
What’s at stake for those who do or do not adopt your point of view Slidedocs empower people to quickly understand and easily share your ideas.
These elements must be written in a complete sentence Slidedocs spread your message through modular content that empowers people to quickly understand and easily share your ideas.