Business Marketing Message Storytelling

The Corporate Folklorist’s Credo

Corporate-Folklorist_JV

Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading

More posts
Top