Business Marketing Message Storytelling

The Corporate Folklorist’s Credo

Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work. Physicians have the Hippocratic Oath, […] continue reading

Audience Business Storytelling

ATD Virtual Conference Story Q&A with Patti Sanchez and Nancy Duarte

Patti Sanchez
Patti Sanchez
ATD Virtual Conference
ATD Virtual Conference
Nancy Duarte
Nancy Duarte

During the 2020 Association for Talent Development (ATD) Virtual Conference, Patti Sanchez and Nancy Duarte gave a keynote titled, “Influence Through Story.” They spoke about the power of story and how you can use it to increase your influence and impact. You can read the blog post summary of the keynote here. The chat room […] continue reading

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