Think back to the last time you traveled through the airport and how much goes into catching a flight. Show up two hours early, park in a distant cornfield, ride shuttles and trams, struggle through security (shoes on or off?) and walk miles of tunnels to your gate. These are just a few of the […] continue reading
Business communication gurus have been touting the importance of using story to influence listeners for years. Because of this, most communicators understand the value of telling a story in a customer conversation, a team meeting, a one-on-one, or a keynote. But what’s so great about telling a story? Instead of answering this question from a […] continue reading
For years, communicators have been told about the importance of telling a story in a professional or business setting. They know stories leave a greater impact on listeners than facts alone, persuade audiences toward action, and help keep listeners engaged. But many communicators are hesitant to heed this advice. Why? Mostly because they’ve heard others […] continue reading
Critical communications require you to influence an audience. Whether you’re asking a customer for a sale, motivating your team to tackle a new challenge, or helping your boss see you in a new light—your goal is to persuade. Nothing persuades like stories. Stories are how humans interpret the world. Stories stick with audiences more than […] continue reading
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