Business Culture Strategy

Leaders Who Get Organizational Change Right Know How to Listen

birds flying in formation

Organizational change comes at a cost. It requires people to sacrifice something they value, whether it’s time, money, responsibilities, control, status, comfort, or relationships. The more your change effort disrupts those things, the more people will resist or even rage against it. That helps explain why failure is so common, but there’s more to it. […] continue reading

Business Marketing Message Tips

Make Your Marketing Messages Useful

make your marketing message useful banner

Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […] continue reading

Business Event Marketing

How to Throw a Memorable Corporate Event

Event Center

“Corporate Event.” It’s a phrase that might send shivers down your spine, or might make you well-up with positive emotion, depending on the last experience you had at a large business conference or meeting. At their core, all live corporate events have the same basic goal: to impart a message that leaves attendees inspired to […] continue reading

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