Business Culture Marketing Storytelling Strategy

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] continue reading

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