Business Culture News

Welcome Duarte’s New CEO, Joe Terry!

Joe Terry and Nancy Duarte

Last year, I hired a leadership coach to help me learn to be a stronger leader, to strengthen how I drive consensus, help me with composure, and help me reinvent into a more glorious Nancy 2.0 Executive. How’d that go? I hired someone to replace me, and I’m SO thrilled. I’ve always hired people smarter […] continue reading

Business Culture Marketing Storytelling Strategy

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

So many of the articles about storytelling in marketing focus on brand storytelling. They often describe the common storytelling techniques that creative teams use to stir up emotion via beautiful advertising videos. Have you ever watched video ads released by Nike, or Google, or Airbnb? I love that stuff. I can’t even help but joyfully tear up […] continue reading

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