Audience Delivery Event Message Strategy

What Made the Space Shuttle Challenger Disaster Speech So Effective?

Ronald Reagan

Photo Credit: The Ronald Reagan Presidential Foundation Former President Ronald Reagan passed away 14 years ago this month. He was a masterful communicator who was faced with a daunting communication situation immediately after the Space Shuttle Challenger disaster. Of all his presidential moments, on this particular day, I was desperate to hear from my President. […] continue reading

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