Presentation White Space: White space in a presentation is the open space surrounding items of interest. Presenters are often tempted to fill it up with additional content that competes for attention. But including a healthy amount of white space imparts a feeling of luxury Advertisers have discovered that it creates higher perceived value. It also sharpens viewers’ focus by isolating specific elements.

That doesn’t necessarily mean that everything is literally “white”—just that the design feels spacious.

Presentation Hierarchy: A clear visual hierarchy allows viewers to quickly ascertain a slide’s most important elements.

Presentation Unity: Slides with visual unity look as though the same person created them and make your message feel cohesive. You can achieve this through consistent type styles, color, image treatment, and element placement throughout the slide deck.

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