Benefits of Presentation Slide Software: \
Visual: Visualizing information helps your readers see what you’re explaining.
Versatile: It incorporates photos, illustrations, sketches, and even video if it’s posted online.
Interactive: You can embed links and jump around the document itself or out to the Internet.
Tablet-ready: Its aspect ratio makes it easy to load onto devices.
Spreadable: Its modular nature allows slides to be incorporated into other decks and spread it throughout the organization.
Shareable: Platforms like SlideShare™ make it embeddable and shareable.
Presentation software can be a great publishing tool. The ability to integrate words, visuals, and other interactive elements like hyperlinks and video are a few of the key attributes of a slidedoc.
First, it’s a practical alternative to professional design software, which is expensive and takes years to learn well. Why make that investment when a tool you use every day will work for most of your communication needs? Granted, professional designers serve a great purpose. Designers spend years learning the effective display of information. For high-stakes collateral of any kind, nothing can replace a designer’s ability to visually guide and engage the reader.
Second, presentation software is pervasive. PowerPoint® is installed on more than a billion computers worldwide.
You’d be surprised by the number and quality of ideas that begin in presentation software. Many people use it to create concepts and strategies, and plenty of great ideas trickle out of these apps.
Lastly, very few tools allow you to pick up entire pages, rearrange them, easily merge them into existing documents, or save them into their own file. The ease with which you can accomplish these tasks with presentation software makes it the perfect platform for spreading information. I’ve seen slides we helped create for a client in one part of the company come back to us repackaged in a deck from a completely different department. It’s a testament to presentation software’s unique ability to facilitate and spread ideas.
Now that we have this tool, how do we know when to use it? When is it better to send people a slidedoc, and when should you give a presentation? The answer depends a great deal on the situation, but much of your decision should boil down to two questions:
1. Do people need to hear your message directly from you? If so, you should deliver a presentation.
2. Does the subject matter require a lot of detail to understand? If so, a slidedoc could be your best bet. The table below serves as a guide to help you decide where some internal and external communications may fall on the spectrum.