Text Emphasis

If your readership is particularly pressed for time, you may need to highlight the parts of the slidedoc that are most important to them. There are several ways to make text jump off a page.

example of text standing out on presentation slide

Change the color or apply an effect to the text, like bold or italic.

example of text standing out on presentation slide

Increase the text size and place it on the page in a way that breaks or crosses
the grid.

example of text standing out on presentation slide

Pull out important pieces of text and frame them with a box to make the content skimmable.

example of text standing out on presentation slide

Set text in a graphic that amplifies your message with a visual metaphor.

Strong Figure-to-Text Relationship

​When using slidedocs, words are more closely associated with the graphics, because both exist on the same page.

We’re sure you’ve read a book where a page references “figure 4,” but there’s no graphic on the page called “figure 4.” Books and dense documents typically intersperse graphics with long sections of prose, which means you have to turn pages back and forth to find the visual associated with the text.

​Traditional books don’t have one idea per page, so the graphic gets separated from the text it is related to. This is true in Nancy Duarte’s book, the HBR Guide to Persuasive Presentations. The graphics and text are on different pages so you cannot see both at once.

example of text standing out on presentation slide

Nancy Duarte’s Harvard Business Review book is a long-form document. Several of the images don’t appear on the same page as the text that explains them.

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