Delivery Tips Video

Engage Through Storytelling

Story has played a significant role in all cultures but its adoption into professional cultures has been painfully slow. That’s because it’s easier to present a report instead of a well-crafted presentation that incorporates stories.

Presentations are the most persuasive tool available to us in business yet we squander them. This video explains some of the structural differences between a report (what most presentations are) and a story.

Nancy Duarte

AUTHOR |

Related Posts

  • Have you read A Million Miles in a Thousand Years: What I Learned While Editing My Life by Donald Miller? If not, it’s awesome. It’s all about story. I would be happy to send you a copy. (My company published it.) Thanks.

    • I would *love* a copy. Don’t see many books on storytelling. I sent your copy of Resonate in the mail last Friday so you should get it any day now. Ship to: 161 E. Evelyn Ave, Mountain View, CA 94041

    • Paula Talley

      Michael,
      I will take you “Up” on the book. Can’t wait to read it. Thank you in advance for helping me begin my journey with my first book. I have (1) stories that have been written concerning myself and another written about my late husband and myself. Ship to: Paula Talley, 10026 Willdan #A, St. Louis, Mo 63123.
      God Bless you.

      • Sorry, Paula. That was a response to Nancy—about three years ago!

        • Paula Talley

          Wow. :0). And, I am just now seeing this. Not a problem. I am following you now, so will try to keep up with your expertise and knowledge you offer. Maybe, I can find it on Amazon.com
          Warm Regards.
          Paula

          • Nancy Duarte

            I loved the book BTW Paula. Laughed and cried through it. You should pick it up!

          • Paula Talley

            You can bet I will. I love to read and especially the books that can bring out your emotions such as laughing and crying. If you will send me an email at reclamingroyalty@hotmail.com I will send you a short story that has been written in the past 3 years about my life. Now, I am ready for the book to be written. Go to http://www.reclamingroyalty.com for our website and see a where my journey has taken me. Have a blessed day. Paula

  • Have you read A Million Miles in a Thousand Years: What I Learned While Editing My Life by Donald Miller? If not, it’s awesome. It’s all about story. I would be happy to send you a copy. (My company published it.) Thanks.

    • I would *love* a copy. Don’t see many books on storytelling. I sent your copy of Resonate in the mail last Friday so you should get it any day now. Ship to: 161 E. Evelyn Ave, Mountain View, CA 94041

    • Paula Talley

      Michael,
      I will take you “Up” on the book. Can’t wait to read it. Thank you in advance for helping me begin my journey with my first book. I have (1) stories that have been written concerning myself and another written about my late husband and myself. Ship to: Paula Talley, 10026 Willdan #A, St. Louis, Mo 63123.
      God Bless you.

      • Sorry, Paula. That was a response to Nancy—about three years ago!

        • Paula Talley

          Wow. :0). And, I am just now seeing this. Not a problem. I am following you now, so will try to keep up with your expertise and knowledge you offer. Maybe, I can find it on Amazon.com
          Warm Regards.
          Paula

          • Nancy Duarte

            I loved the book BTW Paula. Laughed and cried through it. You should pick it up!

          • Paula Talley

            You can bet I will. I love to read and especially the books that can bring out your emotions such as laughing and crying. If you will send me an email at reclamingroyalty@hotmail.com I will send you a short story that has been written in the past 3 years about my life. Now, I am ready for the book to be written. Go to http://www.reclamingroyalty.com for our website and see a where my journey has taken me. Have a blessed day. Paula

  • I believe so – difference between report and story mirrors the gap between knowledge and wisdom.

  • I believe so – difference between report and story mirrors the gap between knowledge and wisdom.

  • Awesome. I will shoot you a copy of a Million Miles tomorrow. Chris Brogan loved it. Let me know what you think.

  • Awesome. I will shoot you a copy of a Million Miles tomorrow. Chris Brogan loved it. Let me know what you think.

  • Great presentation, Nancy. A simple way to remember this concept is this simple phrase…
    When presenting…
    Tell a story, make a point.

  • Great presentation, Nancy. A simple way to remember this concept is this simple phrase…
    When presenting…
    Tell a story, make a point.

  • Dusty Robinson

    Thank you. I work at an engineering consulting firm, so all of the work we do is on the ‘report’ side. I have been trying to learn how to give better presentations, but so much material out there does not apply very well to the technical realm. Your short explanation will help me implement some change in how I communicate and how I encourage others to as well.

  • Dusty Robinson

    Thank you. I work at an engineering consulting firm, so all of the work we do is on the ‘report’ side. I have been trying to learn how to give better presentations, but so much material out there does not apply very well to the technical realm. Your short explanation will help me implement some change in how I communicate and how I encourage others to as well.

  • Dean

    Great work once again Nancy. Your email arrived just as I was finishing up my first ever blog post on …. telling stories! I’ve used a great clip from Mad Men to illustrate that in our presentations when we have to persuade (and aren’t they all?) that recitation of dry facts is not going to get the job done. We need to tell stories. See what you think
    http://www.realworld.com.au/blog/?p=12

  • Dean

    Great work once again Nancy. Your email arrived just as I was finishing up my first ever blog post on …. telling stories! I’ve used a great clip from Mad Men to illustrate that in our presentations when we have to persuade (and aren’t they all?) that recitation of dry facts is not going to get the job done. We need to tell stories. See what you think
    http://www.realworld.com.au/blog/?p=12

  • Nancy,

    I had just finished Resonate as I was getting ready to complete my slide deck for a routine project budget status update presentation for my client. I asked myself, “What would Nancy do…” and I thought about using emotion and story telling. But in a budget presentation? I included some simple slides–each with a powerful image and one word like “Memory”, “Connection” and so on telling the story of what role I think my client plays in its ecosystem. Afterwards, the head of communication for the client asked if she could use that as the basis for her next annual report and the Executive Director wants to use the slides to kick off his next big presentation to the Legislature. It works! Even the hum drum can have new life put into it by applying the principles you teach in Resonate. Thank you! And well done…again.

  • Nancy,

    I had just finished Resonate as I was getting ready to complete my slide deck for a routine project budget status update presentation for my client. I asked myself, “What would Nancy do…” and I thought about using emotion and story telling. But in a budget presentation? I included some simple slides–each with a powerful image and one word like “Memory”, “Connection” and so on telling the story of what role I think my client plays in its ecosystem. Afterwards, the head of communication for the client asked if she could use that as the basis for her next annual report and the Executive Director wants to use the slides to kick off his next big presentation to the Legislature. It works! Even the hum drum can have new life put into it by applying the principles you teach in Resonate. Thank you! And well done…again.

  • ann

    Nancy, my background is C level marketing and my current role is a new profession – teaching “baby marketers” at two universities. Your overview of stories in presentations to make data come alive is my life – as that is how best to teach in a soundbite based student body. That said, your very well directed and focused communication will be a part of two courses in short order, because you compelling communicate this core idea. Thanks for sharing your passion and your ideas, for your work complements my efforts to better prepare my students for the world they will explore upon graduation.

  • ann

    Nancy, my background is C level marketing and my current role is a new profession – teaching “baby marketers” at two universities. Your overview of stories in presentations to make data come alive is my life – as that is how best to teach in a soundbite based student body. That said, your very well directed and focused communication will be a part of two courses in short order, because you compelling communicate this core idea. Thanks for sharing your passion and your ideas, for your work complements my efforts to better prepare my students for the world they will explore upon graduation.

  • The single biggest difference between great presenters and average/awful ones is that great presenters use a story to illustrate every single key point in their speech.

  • The single biggest difference between great presenters and average/awful ones is that great presenters use a story to illustrate every single key point in their speech.

  • Nancy, I enjoyed your presentation because it was very much from the heart. I loved seeing the “pictograph” you made on the floor with found objects when you were a kid. It’s great that your mom recognized your creative spark and snapped a picture of that! I liked hearing about your interest in old posters as well. It reminded me that as designers we always need to be looking around us because inspiration is everywhere. Thank you for sharing your passion.

  • Nancy, I enjoyed your presentation because it was very much from the heart. I loved seeing the “pictograph” you made on the floor with found objects when you were a kid. It’s great that your mom recognized your creative spark and snapped a picture of that! I liked hearing about your interest in old posters as well. It reminded me that as designers we always need to be looking around us because inspiration is everywhere. Thank you for sharing your passion.

  • Excellent video. Just ran across your work at the suggestion of a client. Impressed.

  • Excellent video. Just ran across your work at the suggestion of a client. Impressed.

  • Hello Nancy,
    I really appreciate the information that you provide to the public. As I am active in science it would be nice to have a post (or maybe even a series) that focuses on the specific problems of that field of presenters. Many students and scientists really need help to make their ideas and findings available to the community and the public.
    Keep up the great work!

    Kilian

  • Hello Nancy,
    I really appreciate the information that you provide to the public. As I am active in science it would be nice to have a post (or maybe even a series) that focuses on the specific problems of that field of presenters. Many students and scientists really need help to make their ideas and findings available to the community and the public.
    Keep up the great work!

    Kilian

  • Jack Malcolm

    Nancy,

    I enjoyed reading Resonate and thought you would like to know I posted a favorable recommendation on my blog:

    http://jackmalcolm.com/blog/2011/08/book-recommendation-resonate-by-nancy-duarte/

    Thanks for all the good ideas!

    Jack Malcolm

  • Jack Malcolm

    Nancy,

    I enjoyed reading Resonate and thought you would like to know I posted a favorable recommendation on my blog:

    http://jackmalcolm.com/blog/2011/08/book-recommendation-resonate-by-nancy-duarte/

    Thanks for all the good ideas!

    Jack Malcolm

  • Tom Trainer

    This is a great tutorial and reminder to keep the story telling front and center!

  • Tom Trainer

    This is a great tutorial and reminder to keep the story telling front and center!

Top