Communicate to transform

Leaders always see a better future before anyone else does. Their challenge is to inspire people to go after it. That takes creativity, tenacity, and very thoughtful communication.

Executive Summary

If you are trying to spark a change in your organization, we can teach you what type of communication to use during each stage of your journey.

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Meet the Authors

Patti Sanchez

Patti Sanchez, Duarte’s Chief Strategy Officer, helps clients connect with their audiences through persuasive presentations and story-based communications. She is the co-author, along with Nancy Duarte, of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. Patti leads a team of communication consultants and writers who help clients move their audiences in one powerful moment or in a movement over time. Read Profile

Nancy Duarte

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books and four have won awards. Read Profile

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team building a communication plan for a business

Influence Is Power for Leaders of Change

Storytelling can help you move people to embrace change, and Duarte will show you how. Based on Illuminate, the award-winning book by Nancy Duarte and Patti Sanchez, the Illuminate workshop will equip you to communicate in away that sparks and sustains change. You’ll explore the story structure inherent in every change journey, reveal tools your teams can use to communicate through the journey, and help you recall and share your change stories.

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Fantastic book. On a completely different level than anything else I’ve ever read on the subject of speaking. I highly recommend this amazingly insightful and intelligent book to anyone who speaks publicly. Paraphrasing from the book: When you speak, you might see yourself as the hero. But to deliver a successful presentation that inspires and leads to action, you have to realize your audience is the hero.”
Emily at Amazon
To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead—even without being loud.”
Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, and co-founder of Quiet Revolution