The point of a presentation is to persuade people to adopt your ideas. You may think that a strong argument and undeniable facts will do the convincing for you, but by some glitch in the human mind, facts alone fail to persuade. In this guide, presentation guru, Nancy Duarte, covers the spectrum of skills you need to persuade people to act on your ideas.

After reading this guide, you’ll be able to:
• Show people why your ideas matter to them
• Win over tough crowds
• Balance analytical and emotional appeal
• Craft memorable messages
• Create powerful visuals
• Strike the right tone
• Measure the impact of your presentation