Facebook

Persuasive Presentations

The point of a presentation is to persuade people to adopt your ideas. You may think that a strong argument and undeniable facts will do the convincing for you, but by some glitch in the human mind, facts alone fail to persuade. In this guide, presentation guru, Nancy Duarte, covers the spectrum of skills you need to persuade people to act on your ideas.

After reading this guide, you’ll be able to:
• Show people why your ideas matter to them
• Win over tough crowds
• Balance analytical and emotional appeal
• Craft memorable messages
• Create powerful visuals
• Strike the right tone
• Measure the impact of your presentation

Meet the Author

Nancy Duarte

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books and four have won awards. Read Profile

Where to
Buy HBR Guide

https://www.amazon.com/HBR-Guide-Persuasive-Presentations-ebook/dp/B009G1W9JO https://www.barnesandnoble.com/w/hbr-guide-to-persuasive-presentations-nancy-duarte/1108940648#/ https://itunes.apple.com/us/book/hbr-guide-to-persuasive-presentations-hbr-guide-series/id505916612 https://800ceoread.com/products/hbr-guide-to-persuasive-presentations-nancy-duarte-english
HBR Guide to Persuasive Presentations cover

Get Online
Training

person taking presentation ecourse on laptop

Persuasive Presentations Online Course

Learn the skills you need to transform your presentations, from the comfort of your desk. Learn about storytelling, visualizing, and presenting from our very own CEO (and persuasive communication guru), Nancy Duarte.

Learn More
“
This concise, yet packed little book might contain all you need to know about giving a better presentation… If you do any kind of public speaking, or want to, this book will be extremely helpful and useful.”
800 CEO READ