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Communicate to Transform

A leader is anyone who can see a better future and rally people to reach it. Inspiring change takes creativity, tenacity, and very thoughtful communication.

Nancy and Patti lay out a road-map to help leaders move people to embrace bold visions and carry them forward. If you’re a leader who’s trying to inspire people now or someone who wants to be a leader in the future, "Illuminate" will guide your own journey of transformation.


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  • Move people to embrace bold ideas with inspiring communications

    Motivating others to embrace big dreams and drive them forward isn’t easy. But when you understand how people experience change and empathize with how it feels to them, you can connect with and communicate to them more effectively.

    By studying movements in society and business, Nancy Duarte and Patti Sanchez uncovered communication techniques that great leaders have used to overcome resistance and motivate commitment throughout the journey of change. Infused with these insights, Duarte’s persuasive communication services can help you, too, illuminate your communication to turn your ideas into a movement.

    Since 1988, Duarte, Inc., helped leaders in business, government, and non-profits create a groundswell of support for their ideas using persuasive presentation services rooted in our proven VisualStory™ methodology. Now we are expanding our offering to include communication services that surround presentations to deepen the impact of your ideas in a given moment and move your audiences over time. We’ll help you craft communications that will move people to long for and lean into the future.

  • Move people to embrace bold ideas with inspiring communications

    Motivating others to embrace big dreams and drive them forward isn’t easy. But when you understand how people experience change and empathize with how it feels to them, you can connect with and communicate to them more effectively.

    By studying movements in society and business, Nancy Duarte and Patti Sanchez uncovered communication techniques that great leaders have used to overcome resistance and motivate commitment throughout the journey of change. Infused with these insights, Duarte’s persuasive communication services can help you, too, illuminate your communication to turn your ideas into a movement.

    Since 1988, Duarte, Inc., helped leaders in business, government, and non-profits create a groundswell of support for their ideas using persuasive presentation services rooted in our proven VisualStory™ methodology. Now we are expanding our offering to include communication services that surround presentations to deepen the impact of your ideas in a given moment and move your audiences over time. We’ll help you craft communications that will move people to long for and lean into the future.

  • Move people to embrace bold ideas with inspiring communications

    Motivating others to embrace big dreams and drive them forward isn’t easy. But when you understand how people experience change and empathize with how it feels to them, you can connect with and communicate to them more effectively.

    By studying movements in society and business, Nancy Duarte and Patti Sanchez uncovered communication techniques that great leaders have used to overcome resistance and motivate commitment throughout the journey of change. Infused with these insights, Duarte’s persuasive communication services can help you, too, illuminate your communication to turn your ideas into a movement.

    Since 1988, Duarte, Inc., helped leaders in business, government, and non-profits create a groundswell of support for their ideas using persuasive presentation services rooted in our proven VisualStory™ methodology. Now we are expanding our offering to include communication services that surround presentations to deepen the impact of your ideas in a given moment and move your audiences over time. We’ll help you craft communications that will move people to long for and lean into the future.

  • Move people to embrace bold ideas with inspiring communications

    Motivating others to embrace big dreams and drive them forward isn’t easy. But when you understand how people experience change and empathize with how it feels to them, you can connect with and communicate to them more effectively.

    By studying movements in society and business, Nancy Duarte and Patti Sanchez uncovered communication techniques that great leaders have used to overcome resistance and motivate commitment throughout the journey of change. Infused with these insights, Duarte’s persuasive communication services can help you, too, illuminate your communication to turn your ideas into a movement.

    Since 1988, Duarte, Inc., helped leaders in business, government, and non-profits create a groundswell of support for their ideas using persuasive presentation services rooted in our proven VisualStory™ methodology. Now we are expanding our offering to include communication services that surround presentations to deepen the impact of your ideas in a given moment and move your audiences over time. We’ll help you craft communications that will move people to long for and lean into the future.

  • Move people to embrace bold ideas with inspiring communications

    Motivating others to embrace big dreams and drive them forward isn’t easy. But when you understand how people experience change and empathize with how it feels to them, you can connect with and communicate to them more effectively.

    By studying movements in society and business, Nancy Duarte and Patti Sanchez uncovered communication techniques that great leaders have used to overcome resistance and motivate commitment throughout the journey of change. Infused with these insights, Duarte’s persuasive communication services can help you, too, illuminate your communication to turn your ideas into a movement.

    Since 1988, Duarte, Inc., helped leaders in business, government, and non-profits create a groundswell of support for their ideas using persuasive presentation services rooted in our proven VisualStory™ methodology. Now we are expanding our offering to include communication services that surround presentations to deepen the impact of your ideas in a given moment and move your audiences over time. We’ll help you craft communications that will move people to long for and lean into the future.

Nancy Duarte & Patti Sanchez

Nancy Duarte is CEO of Duarte, Inc., the author of three award-winning books, and co-author of "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols". She has a passion for teaching others about the power of persuasive presentations to drive change in the world.

Patti Sanchez is the Chief Strategy Officer at Duarte, Inc., where she creates communication strategies for global brands and causes. She is the co-author of "Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols".

Together, Nancy and Patti spent almost four years researching how the world’s most legendary leaders communicated during time of transformation. In the videos below, they share about the co-authoring process, insights from the book, and how writing the book changed how they both lead.