Bold content, big returns: How Toshiba wowed at its ’24 sales conference

High-stakes moments are an essential ingredient for business success.

Becky Bausman headshot

Becky Bausman

Chief Customer Officer

For Toshiba, the stakes couldn’t have been higher. They were preparing for their first major keynote in five years — a pivotal moment to relaunch their brand, redefine their identity, and win over new business partners. With the need to stand out in a competitive market, Toshiba faced the challenge of delivering a message that would resonate, captivate, and create lasting impact.

Toshiba turned to Duarte to help them navigate these high stakes, and the partnership yielded a memorable keynote, a dynamic panel discussion, and a presentation deck that visually captured Toshiba’s new direction and values. The results? Their conference won an award, and their event drove impactful media coverage.

In this webinar, President and CEO of Toshiba America Business Solutions, Larry White, will share his journey to the event, including how executive speaker coaching helped him take creative risks that turned decent content into a keynote that “had the audience at the edge of their seats.”

Kerstin Woods, VP of Solutions and Outbound Marketing, will join the discussion, sharing how executive speaker coaching helped her with speaking on a panel, along with elevating the visuals for their master presentation deck that they unveiled at this event.

The webinar will share insights on

Crafting a creative, attention-grabbing keynote that garners media attention
Using storytelling, metaphors, and standout visuals to maximize impact at high-stakes events
Owning the stage as a panelist and delivering a compelling, authentic message
Have specific questions for Toshiba’s CEO or VP, or for Duarte experts? Pre-submit them when you register, and we’ll answer them live!

Who this webinar is for

Event marketers and marketing teams
Internal communications teams
Anyone in the C-suite
Anyone who needs to speak on a panel or stage
Anyone who needs to craft a standout speech or presentation
This free webinar will take place on January 23, 2024 at 10:00am PT/ 1:00pm ET. It will run for 35 minutes, followed by 20 minutes of interactive Q&A.

Speakers

Larry White, President & CEO, Toshiba America Business Solutions

Larry White is the president and chief executive officer of Toshiba America Business Solutions (TABS) and sets and oversees the strategic direction and operations of the company. The company comprises five divisions: the Electronic Imaging Division, Toner Products Division, Document Solutions Engineering Division, the International Division and Toshiba Business Solutions, the direct sales and service channel with a network of more than 100 offices across the United States and Latin America.
Before stepping into TABS’ top job, White was the company’s chief operating officer. Within this leadership role, he oversaw strategic planning across the organization while specifically in charge of the company’s sales, customer service, supply chain, innovation, professional services and solutions marketing operations throughout North and South America.

White also served as TABS’ chief revenue officer responsible for achieving revenue objectives by successfully developing and implementing profitable growth strategies for the company’s direct and independent sales channels. He joined Toshiba in 1996 as the vice president of operations and acquisitions for Toshiba Office Products Acquisition Company, which is currently Toshiba Business Solutions, the company’s direct sales channel.

White holds a bachelor’s degree in business administration from Texas Tech University and in 2023 was one of four individuals recognized as a Distinguished Alumni by the Rawls School of Business at Texas Tech.

Kerstin Woods, VP, Solutions and Outbound Marketing, Toshiba America Business Solutions

Kerstin Woods launched her professional career designing rockets in the aerospace industry. In addition to business consulting, she has 20 years of experience in forming global partner alliances, as well as product and solutions development and partner/product marketing for small-to-large startups and Fortune 500 companies.

As Toshiba’s Vice President, Solutions and Outbound Marketing Woods is charged with creating and implementing expansion strategies for the company’s e-STUDIO™ multifunction printers, network document solutions, thermal barcode and point-of-sale printers, Ellumina™ digital signage line as well as third-party hardware, software and print-as-a-service offerings. Woods also plays a significant role in channel management, business development and revenue growth at Toshiba America Business Solutions.

Before joining Toshiba in 2019, Woods served as senior director of channel product marketing at Oracle, with a focus on accelerating Oracle’s cloud revenue within the global channel ecosystem. During her tenure at Oracle, she oversaw numerous product and solution launches, as well as sales enablement and go-to-market activities across Oracle’s cloud software and converged infrastructure portfolio.

Woods serves on the Executive Committee within the Board of Directors for Ocean Institute, a Southern California nonprofit providing firsthand STEM education to 13,000+ students a year. This enables her to share her love of STEM to encourage the next generation of engineers through experience-based education in the most incredible ocean classroom. Woods additionally conducts admissions interviews on behalf of Stanford University’s Office of Undergraduate Admissions as a member of the university’s alumni ambassador program.
Woods holds a bachelor’s degree in mechanical engineering and studied psychology and business, with an engineering management emphasis, at Stanford University. She played Division 1 lacrosse at Stanford and currently serves as a volunteer in Orange County, Calif. for several community organizations.

Becky Bausman, Chief Customer Officer, Duarte, Inc.

Becky Bausman is Chief Customer Officer of Duarte, Inc., where she draws on 20+ years of experience in C-level management consulting and enterprise marketing leadership to guide our clients’ own growth strategies. She applies her insights, agility and empathy to help business leaders build smart, impactful, scalable plans to transform their communication cultures and elevate the performance of their organizations.

Becky joined Duarte in 2016 to shape our communication strategy practice, working directly with Fortune 50 leaders and their teams to craft messaging and communication plans that accelerate their change initiatives. Since then, she’s reimagined how Duarte serves its customers as head of our Client Services and Business Development teams. Becky quickly becomes a trusted advisor to everyone she meets, winning them over with her knockout combo of brilliance and warmth. A mom to two young boys, including one with special needs, Becky champions inclusion and brings joy wherever she goes.

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