Storytelling

Storytelling is the secret ingredient that makes communication stand out. Explore our best free resources and articles on data storytelling, visual storytelling, brand storytelling, business storytelling, and more.

Data storytelling

Data can’t persuade, but storytellers can. Explore our latest resources on all things related to communicating data, data insights, and sharing data narratives.

View all data storytelling resources

A professional is standing in front of a line chart and pointing toward a specific peak. This illustrates how Duarte’s Skills Roadmap for Data Storytelling can help turn data explorers into data leaders through structured skill-building.

Guides and tools

Skills Roadmap for Data Storytelling

Before embarking on a journey, it helps to know the destination. That’s why our Skills Roadmap for Data Storytelling offers pathways to measurable improvement that center the learning experience.

A person seated in a rowboat is casting a fishing line into water where charts, graphs, and diagrams lay just beneath the surface. This plays off the blog’s content of tapping agency data storytelling services when there’s no time to learn how to fish.

Blog post

How Duarte’s Agency Data Storytelling Services Drive Change

Finding the right agency to provide data storytelling services shouldn’t be a game of Go Fish. Learn how Duarte Design helps global brands and Fortune 50 companies rise to the occasion in high-stakes moments.

Webinar

How Effective Data Storytelling is Reshaping a $1.5T Industry

Watch the behind-the-scenes breakdown of how Freeman—the global events powerhouse—uses battle-tested effective data storytelling techniques to turn raw survey responses into industry-transforming insights that force marketers to completely rethink their strategies.

Visual storytelling

It’s one thing to communicate a story, but do your visuals follow story principles too? Learn from our latest resources on visual design and storytelling.

View all visual storytelling resources

Image of a person surrounded by a 360-degree swirl of bars, screens, graphs, and charts. This is meant to symbolize the digital storytelling tools leaders need to succeed.

Blog post

Digital Storytelling Tools Leaders Need to Succeed

Memorable leadership hinges on communication. History’s crowning examples of leaders connecting with audiences through impassioned speeches or essays have relied on the power of story.

Present data the right way: 5 secrets on how to display data in presentations header

Blog post

5 Ways to Display Data Effectively in Presentations

Have a lot of data to present? From chart selection to selecting impactful data, learn from the data storytelling expert herself on the 5 best tips to make a powerful data presentation, every time.

Blog post

6 signs your organization needs a better presentation template

Let’s end “Franken-decks” together. Our presentation templates come with custom icon libraries, image libraries, template training, and so much more thanks to our holistic approach.

Featured case study

Growing Veeam’s revenue by training sales to tell a bigger story

When the corporate sales team at $1B software company Veeam® realized their enterprise story needed to evolve, they turned to Duarte to lead the renovation. Read on for a blueprint to sales enablement success!

Read the full case study

Brand storytelling

Brand stories matter. Companies can’t just pitch features and data, they need a story to glue it all together. Read up on our latest tips and articles on brand storytelling.

View all brand storytelling resources

A group of executives are seated around a board room table as a another team member emerges through the floor on a chair to join them. This barber chair image is meant to signify how leadership development programs can support employee retention by giving folks a seat at the table.

Blog post

Improve Employee Retention with Leadership Training

Turning employee attrition around for stability and savings are reasons enough to invest in leadership development. But cost avoidance aside, the benefits of establishing a clear cadence for upskilling and advancement are felt at every level of an organization.

Blog post

The Power of Persuasion: Why Leaders Should Love Rhetoric

As business leaders, every day involves convincing someone of something. But did you know that upstream of every email, pitch deck, and crumb of small talk lies a singular term?

Blog post

How Generative AI is Changing Presentations

Generative AI is reshaping how we think. Instead of thinking in isolation, we now have a tool that acts like a collaborator. That’s great! And not so great.

Business storytelling

Businesses need storytelling. It unifies their mission, vision, and purpose, and helps prospects and customers align to your services and products. Dive into our latest resources on business storytelling.

View all business storytelling resources

Blog post

Improve Employee Retention with Leadership Training

Turning employee attrition around for stability and savings are reasons enough to invest in leadership development. But cost avoidance aside, the benefits of establishing a clear cadence for upskilling and advancement are felt at every level of an organization.

Blog post

How to effectively present to senior executives

Presenting to an executive team is a great honor and can open tremendous doors. If you nail this, people with a lot of influence will become strong advocates for your ideas.

A person in business attire carrying a briefcase is crossing a river by steppingstones. The current is rocky and they’re off-balance suggesting they could fall into the water. This is a visual metaphor for how leadership development programs fail without a firm foundation rooted in empathetic communication.

Blog post

Why Leadership Development Fails and How to Fix It

Leadership Development Programs Fail. A lot. A study by McKinsey found that while 90% of organizations invest in leadership development, only 10% feel they see a clear ROI. Here’s what organizations can do to turn their efforts around.