Webinar: Smart Insights, Strong Data Stories: How Freeman Shapes the
Event Industry.

Your data has insights. Your audience has needs. The gap between them is costing you revenue & credibility.

Event budgets are burning through marketing dollars faster than ever. Trade show floors are crowded with booths that look like physical websites—contact forms, badge scanners, and branded tchotchkes. Meanwhile, 84% of attendees want to speak with subject matter experts, but less than half of exhibitors prioritize that.

Something’s broken. And it’s costing you more than just event ROI.

Ready to Turn Data Into (Revenue-Driving) Action?

In this power-packed session, Freeman’s CMO Mickey Wilson and SVP of Strategy Ken Holsinger reveal exactly how they turn research into results—while Nancy Duarte breaks down the DataStory® framework that makes it all work.

You’ll discover:

• Why “if you can do it on Zoom, don’t do it in the room” changes everything about event strategy
• How hands-on experiences convert 96% of attendees into advocates (and what happens when you skip this)
• The stark gap between what Gen Z values vs. what Boomers prioritized—and why it matters now
• Freeman’s two-format approach: dense slide docs for insight-rich research + keynote versions built like billboards

Download Freeman’s complete Trends Report—the insights that are reshaping how industry leaders think about events, data, and audience engagement.