Blog post
How to Plan a Sales Kickoff: A Step-by-Step Guide
A sales kickoff sets up your team’s whole year. Here’s how to an enterprise SKO that aligns your reps on one story, from the big idea to the agenda.
Nail your next sales kickoff talk in just 4 easy steps using our free tool.
No two sales kickoffs are the same. Some companies are coming off a fantastic year with hockey stick growth. Others failed to hit their numbers and suffered layoffs. For some, their SKO is a moment for excitement as you rally the troops to for a big year. And for others, their SKO is a moment to be realistic about the state of the company or the industry. Wherever you fall, the task before you is the same: Move your audience. The question is: How do you do that?
That’s where our Sales Kickoff Canvas comes in. We’ve developed a tool that allows you to frame your content in a way that strikes the right informational and emotional chords with your sales teams.
This free tool will help you to: