If statistics are shocking, don’t glaze over them—amplify them. For example, in his 2010 Consumer Electronics Show presentation, Intel CEO Paul Otellini used startling numbers to convey the speed and impact of the company’s newest technology. He said, “Today we have the industry’s first-shipping 32-nanometer process technology. A 32-nanometer microprocessor is 5,000 times faster; its transistors are 100,000 times cheaper than the 4004 processor that we began with.
With all respect to our friends in the auto industry, if their products had produced the same kind of innovation, cars today would go 470,000 miles per hour. They’d get 100,000 miles per gallon, and they’d cost three cents.”