Webinar: Persuading Your Audience Through Story

Learn about the power of story to change the way people think, feel, and act. 

The ability to change the way your audience thinks, feels, and acts is the ultimate measure of effectiveness as a communicator. The best presenters know data and facts alone won’t inspire action. Instead, they create an emotional connection with their audience, and they do this with stories.

Stories can make ideas stick in the minds of listeners; engage more of their brains; alter how they think and feel about a subject, product, or idea; and ultimately influence and persuade them to adopt your ideas.

Watch this on-demand webinar with our expert facilitators for a discussion about the importance of using stories to connect with your audience and inspire them to take action.

In this webinar, you’ll hear about:

  • How your most important communications should be persuasive and what that truly means
  • Why stories engage brains in ways facts alone cannot
  • Situations in which stories can—and should—be used to move audiences
  • Discovering the right story to tell by focusing on the story your audience is currently living
  • Tips for telling more engaging stories
Doug Neff 2021

Doug Neff, Director, Spark Consulting Services

Doug Neff is a facilitator, speaker coach, and speechwriter who helps Duarte's clients write and deliver compelling stories that move their audiences. A lifelong teacher, he gets really excited about helping people learn new skills and grow into their best selves.


Jeff Davenport, Speaker Coach and Content Developer

Jeff Davenport is a public speaker, speechwriter, and screenwriter. He currently works with Duarte’s clients as a content consultant and speaker coach. A recovering wallflower, Jeff loves helping the shy and timid find their voice so they can move an audience.