Story Fundamentals™ workshop overview

Effective storytellers don’t just amuse or entertain. They persuade. Story has the power to make ideas stick. Why? Because stories engage more of our audience’s brains and impact how they think and feel about a subject, product, or idea. Ultimately, a great story will influence and persuade them to take action. But poorly structured stories that don’t include the right elements, communicated in the right way, fall short. They may engage listeners for a moment, but lack the power to hold listeners’ attention, affect their emotions, or guide them to the right next steps. Telling stories is important. But telling stories the right way is powerful. Our Story Fundamentals virtual workshop teaches the skills necessary to move listeners with emotionally impactful stories. In this workshop you’ll experience the power of story and then learn to apply the story structure secrets of powerful storytellers. Ultimately, you’ll walk away with the skills necessary to use stories to change the way listeners think, feel, and act.