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Credits

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Credits

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Credits

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Credits

Praise for Resonate

“Nancy Duarte boils down great presentations to the essence of what connects people—great stories. As a leader, you need to connect, convince, and change people with your words—so don’t you dare start your next presentation without consulting this book first!”

Charlene Li
Author, Open Leadership
Founder, Altimeter Group

“Storytelling, empathy, and creativity are fundamental to the way we communicate, learn, and grow. Resonate teaches us how to access and master these gifts in meaningful and productive ways.”

Biz Stone
Twitter Co-Founder

Resonate takes you on a beautiful journey illustrating how to construct and deliver the kind of presentations that are truly remarkable, memorable…and may even change the world. Anyone with ambition to make a difference in this world needs to get this important book. Nancy has made another remarkable contribution!”

Garr Reynolds
Author of Presentation Zen and The Naked Presenter

“TED knows first-hand how ideas that spread change the world. If you read Resonate, you’ll learn how to present ideas that stand out, are repeated, and create change.”

=Tom Rielly
Community Director, TED Conferences

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Praise for Resonate

“Nancy Duarte boils down great presentations to the essence of what connects people—great stories. As a leader, you need to connect, convince, and change people with your words—so don’t you dare start your next presentation without consulting this book first!”

Charlene Li
Author, Open Leadership
Founder, Altimeter Group

“Storytelling, empathy, and creativity are fundamental to the way we communicate, learn, and grow. Resonate teaches us how to access and master these gifts in meaningful and productive ways.”

Biz Stone
Twitter Co-Founder

Resonate takes you on a beautiful journey illustrating how to construct and deliver the kind of presentations that are truly remarkable, memorable…and may even change the world. Anyone with ambition to make a difference in this world needs to get this important book. Nancy has made another remarkable contribution!”

Garr Reynolds
Author of Presentation Zen and The Naked Presenter

“TED knows first-hand how ideas that spread change the world. If you read Resonate, you’ll learn how to present ideas that stand out, are repeated, and create change.”

=Tom Rielly
Community Director, TED Conferences

|

Praise for Resonate

“Nancy Duarte boils down great presentations to the essence of what connects people—great stories. As a leader, you need to connect, convince, and change people with your words—so don’t you dare start your next presentation without consulting this book first!”

Charlene Li
Author, Open Leadership
Founder, Altimeter Group

“Storytelling, empathy, and creativity are fundamental to the way we communicate, learn, and grow. Resonate teaches us how to access and master these gifts in meaningful and productive ways.”

Biz Stone
Twitter Co-Founder

Resonate takes you on a beautiful journey illustrating how to construct and deliver the kind of presentations that are truly remarkable, memorable…and may even change the world. Anyone with ambition to make a difference in this world needs to get this important book. Nancy has made another remarkable contribution!”

Garr Reynolds
Author of Presentation Zen and The Naked Presenter

“TED knows first-hand how ideas that spread change the world. If you read Resonate, you’ll learn how to present ideas that stand out, are repeated, and create change.”

=Tom Rielly
Community Director, TED Conferences

|

Praise for Resonate

“Nancy Duarte boils down great presentations to the essence of what connects people—great stories. As a leader, you need to connect, convince, and change people with your words—so don’t you dare start your next presentation without consulting this book first!”

Charlene Li
Author, Open Leadership
Founder, Altimeter Group

“Storytelling, empathy, and creativity are fundamental to the way we communicate, learn, and grow. Resonate teaches us how to access and master these gifts in meaningful and productive ways.”

Biz Stone
Twitter Co-Founder

Resonate takes you on a beautiful journey illustrating how to construct and deliver the kind of presentations that are truly remarkable, memorable…and may even change the world. Anyone with ambition to make a difference in this world needs to get this important book. Nancy has made another remarkable contribution!”

Garr Reynolds
Author of Presentation Zen and The Naked Presenter

“TED knows first-hand how ideas that spread change the world. If you read Resonate, you’ll learn how to present ideas that stand out, are repeated, and create change.”

=Tom Rielly
Community Director, TED Conferences

 

“Nancy knows a secret, and she’s not shy
about sharing it: If you are intentional about
your presentations, if you tell a story on
purpose, if you set out to cause the change you
say you want, you’ll succeed. This book goes a
long way in selling you on making that choice.”

Seth Godin
Speaker, Blogger, and Author

“There is a stark difference between facts and a
story, between an image and a design, between
conveying information and moving people.
These differences distinguish people who yell
but aren’t heard from those whose whispers
resonate loudly and clearly. This is a
gorgeous book. Powerful ideas, visually
delectable, and with life-changing insight.”

Jennifer Aaker
General Atlantic Professor of Marketing
at Stanford Graduate School of Business
and Co-Author of The Dragonfly Effect

“At the heart of leadership and learning is great
storytelling. Resonate will both inspire and
give you the tools to teach, motivate, and
encourage audiences not just to listen but to
change and to act…and the world needs a lot
more of that! This book is a keeper, one to be
read and reread by anyone in the business
of persuasion.”

Jacqueline Novogratz
CEO of Acumen Fund
and Author of The Blue Sweater

“She’s done it again! Far more than an ‘encore
performance,’ Resonate has everything—‘the
beginning, middle and end’—to make your pitch
sing. Bravo, Nancy!”

Raymond Nasr
Advisor, Twitter, Inc.

|
 

“Nancy knows a secret, and she’s not shy
about sharing it: If you are intentional about
your presentations, if you tell a story on
purpose, if you set out to cause the change you
say you want, you’ll succeed. This book goes a
long way in selling you on making that choice.”

Seth Godin
Speaker, Blogger, and Author

“There is a stark difference between facts and a
story, between an image and a design, between
conveying information and moving people.
These differences distinguish people who yell
but aren’t heard from those whose whispers
resonate loudly and clearly. This is a
gorgeous book. Powerful ideas, visually
delectable, and with life-changing insight.”

Jennifer Aaker
General Atlantic Professor of Marketing
at Stanford Graduate School of Business
and Co-Author of The Dragonfly Effect

“At the heart of leadership and learning is great
storytelling. Resonate will both inspire and
give you the tools to teach, motivate, and
encourage audiences not just to listen but to
change and to act…and the world needs a lot
more of that! This book is a keeper, one to be
read and reread by anyone in the business
of persuasion.”

Jacqueline Novogratz
CEO of Acumen Fund
and Author of The Blue Sweater

“She’s done it again! Far more than an ‘encore
performance,’ Resonate has everything—‘the
beginning, middle and end’—to make your pitch
sing. Bravo, Nancy!”

Raymond Nasr
Advisor, Twitter, Inc.

|
 

“Nancy knows a secret, and she’s not shy
about sharing it: If you are intentional about
your presentations, if you tell a story on
purpose, if you set out to cause the change you
say you want, you’ll succeed. This book goes a
long way in selling you on making that choice.”

Seth Godin
Speaker, Blogger, and Author

“There is a stark difference between facts and a
story, between an image and a design, between
conveying information and moving people.
These differences distinguish people who yell
but aren’t heard from those whose whispers
resonate loudly and clearly. This is a
gorgeous book. Powerful ideas, visually
delectable, and with life-changing insight.”

Jennifer Aaker
General Atlantic Professor of Marketing
at Stanford Graduate School of Business
and Co-Author of The Dragonfly Effect

“At the heart of leadership and learning is great
storytelling. Resonate will both inspire and
give you the tools to teach, motivate, and
encourage audiences not just to listen but to
change and to act…and the world needs a lot
more of that! This book is a keeper, one to be
read and reread by anyone in the business
of persuasion.”

Jacqueline Novogratz
CEO of Acumen Fund
and Author of The Blue Sweater

“She’s done it again! Far more than an ‘encore
performance,’ Resonate has everything—‘the
beginning, middle and end’—to make your pitch
sing. Bravo, Nancy!”

Raymond Nasr
Advisor, Twitter, Inc.

|
 

“Nancy knows a secret, and she’s not shy
about sharing it: If you are intentional about
your presentations, if you tell a story on
purpose, if you set out to cause the change you
say you want, you’ll succeed. This book goes a
long way in selling you on making that choice.”

Seth Godin
Speaker, Blogger, and Author

“There is a stark difference between facts and a
story, between an image and a design, between
conveying information and moving people.
These differences distinguish people who yell
but aren’t heard from those whose whispers
resonate loudly and clearly. This is a
gorgeous book. Powerful ideas, visually
delectable, and with life-changing insight.”

Jennifer Aaker
General Atlantic Professor of Marketing
at Stanford Graduate School of Business
and Co-Author of The Dragonfly Effect

“At the heart of leadership and learning is great
storytelling. Resonate will both inspire and
give you the tools to teach, motivate, and
encourage audiences not just to listen but to
change and to act…and the world needs a lot
more of that! This book is a keeper, one to be
read and reread by anyone in the business
of persuasion.”

Jacqueline Novogratz
CEO of Acumen Fund
and Author of The Blue Sweater

“She’s done it again! Far more than an ‘encore
performance,’ Resonate has everything—‘the
beginning, middle and end’—to make your pitch
sing. Bravo, Nancy!”

Raymond Nasr
Advisor, Twitter, Inc.

 

“As Nancy Duarte knows better than anyone, it’s
not about the slides. This smart, insightful book
will teach you how to use the power of story to
recast your thinking and reinvigorate your
presentations. Resonate is a must-read for
anyone who has to stand before and audience
and persuade.”

Daniel H. Pink
Author of DRIVE and A Whole New Mind

“Duarte’s approach takes the reader ‘through’
something—transformation is the key—being
purposeful about how and where you take your
audience is something that most presenters
fail to even consider, let alone construct.”

Dan’l Lewin
Corporate Vice President, Microsoft Corporation

“Nancy is one of the great storytellers of
our time. Thanks for letting us take a
look behind the curtain and learn from
your giftedness!”

Mark Miller
Vice President, Training and Development, Chick-fil-A

“The next time you need to tell a story, be sure
to have a copy of Nancy’s book as your trusty
guide. Through the ups and downs, the tears
and applause, Nancy will help you find your
way through the often mysterious, fascinating,
and powerful world of storytelling.”

Cliff Atkinson
Author of Beyond Bullet Points and The Backchannel

|
 

“As Nancy Duarte knows better than anyone, it’s
not about the slides. This smart, insightful book
will teach you how to use the power of story to
recast your thinking and reinvigorate your
presentations. Resonate is a must-read for
anyone who has to stand before and audience
and persuade.”

Daniel H. Pink
Author of DRIVE and A Whole New Mind

“Duarte’s approach takes the reader ‘through’
something—transformation is the key—being
purposeful about how and where you take your
audience is something that most presenters
fail to even consider, let alone construct.”

Dan’l Lewin
Corporate Vice President, Microsoft Corporation

“Nancy is one of the great storytellers of
our time. Thanks for letting us take a
look behind the curtain and learn from
your giftedness!”

Mark Miller
Vice President, Training and Development, Chick-fil-A

“The next time you need to tell a story, be sure
to have a copy of Nancy’s book as your trusty
guide. Through the ups and downs, the tears
and applause, Nancy will help you find your
way through the often mysterious, fascinating,
and powerful world of storytelling.”

Cliff Atkinson
Author of Beyond Bullet Points and The Backchannel

|
 

“As Nancy Duarte knows better than anyone, it’s
not about the slides. This smart, insightful book
will teach you how to use the power of story to
recast your thinking and reinvigorate your
presentations. Resonate is a must-read for
anyone who has to stand before and audience
and persuade.”

Daniel H. Pink
Author of DRIVE and A Whole New Mind

“Duarte’s approach takes the reader ‘through’
something—transformation is the key—being
purposeful about how and where you take your
audience is something that most presenters
fail to even consider, let alone construct.”

Dan’l Lewin
Corporate Vice President, Microsoft Corporation

“Nancy is one of the great storytellers of
our time. Thanks for letting us take a
look behind the curtain and learn from
your giftedness!”

Mark Miller
Vice President, Training and Development, Chick-fil-A

“The next time you need to tell a story, be sure
to have a copy of Nancy’s book as your trusty
guide. Through the ups and downs, the tears
and applause, Nancy will help you find your
way through the often mysterious, fascinating,
and powerful world of storytelling.”

Cliff Atkinson
Author of Beyond Bullet Points and The Backchannel

|
 

“As Nancy Duarte knows better than anyone, it’s
not about the slides. This smart, insightful book
will teach you how to use the power of story to
recast your thinking and reinvigorate your
presentations. Resonate is a must-read for
anyone who has to stand before and audience
and persuade.”

Daniel H. Pink
Author of DRIVE and A Whole New Mind

“Duarte’s approach takes the reader ‘through’
something—transformation is the key—being
purposeful about how and where you take your
audience is something that most presenters
fail to even consider, let alone construct.”

Dan’l Lewin
Corporate Vice President, Microsoft Corporation

“Nancy is one of the great storytellers of
our time. Thanks for letting us take a
look behind the curtain and learn from
your giftedness!”

Mark Miller
Vice President, Training and Development, Chick-fil-A

“The next time you need to tell a story, be sure
to have a copy of Nancy’s book as your trusty
guide. Through the ups and downs, the tears
and applause, Nancy will help you find your
way through the often mysterious, fascinating,
and powerful world of storytelling.”

Cliff Atkinson
Author of Beyond Bullet Points and The Backchannel

 

“The problem with most presentations is that
speakers don’t have a compelling story to tell
before they open PowerPoint. Resonate solves
this problem. It’s another magnificent book by
the world’s top presentation designer, Nancy
Duarte. It will hold a permanent place next to
Duarte’s Slide:ology on my bookshelf.”

Carmine Gallo
Communication Skills Coach
and Author of The Presentation Secrets of Steve Jobs

Resonate shows you how to evolve information
into a story that connects with your audiences
and rallies them to action. This powerful and
groundbreaking work is essential reading
for executives, entrepreneurs, students,
teachers, civil servants—everyone with
ideas and the desire to move them forward.”

Karen Tucker
CEO, Churchill Club

|
 

“The problem with most presentations is that
speakers don’t have a compelling story to tell
before they open PowerPoint. Resonate solves
this problem. It’s another magnificent book by
the world’s top presentation designer, Nancy
Duarte. It will hold a permanent place next to
Duarte’s Slide:ology on my bookshelf.”

Carmine Gallo
Communication Skills Coach
and Author of The Presentation Secrets of Steve Jobs

Resonate shows you how to evolve information
into a story that connects with your audiences
and rallies them to action. This powerful and
groundbreaking work is essential reading
for executives, entrepreneurs, students,
teachers, civil servants—everyone with
ideas and the desire to move them forward.”

Karen Tucker
CEO, Churchill Club

|
 

“The problem with most presentations is that
speakers don’t have a compelling story to tell
before they open PowerPoint. Resonate solves
this problem. It’s another magnificent book by
the world’s top presentation designer, Nancy
Duarte. It will hold a permanent place next to
Duarte’s Slide:ology on my bookshelf.”

Carmine Gallo
Communication Skills Coach
and Author of The Presentation Secrets of Steve Jobs

Resonate shows you how to evolve information
into a story that connects with your audiences
and rallies them to action. This powerful and
groundbreaking work is essential reading
for executives, entrepreneurs, students,
teachers, civil servants—everyone with
ideas and the desire to move them forward.”

Karen Tucker
CEO, Churchill Club

|
 

“The problem with most presentations is that
speakers don’t have a compelling story to tell
before they open PowerPoint. Resonate solves
this problem. It’s another magnificent book by
the world’s top presentation designer, Nancy
Duarte. It will hold a permanent place next to
Duarte’s Slide:ology on my bookshelf.”

Carmine Gallo
Communication Skills Coach
and Author of The Presentation Secrets of Steve Jobs

Resonate shows you how to evolve information
into a story that connects with your audiences
and rallies them to action. This powerful and
groundbreaking work is essential reading
for executives, entrepreneurs, students,
teachers, civil servants—everyone with
ideas and the desire to move them forward.”

Karen Tucker
CEO, Churchill Club

About Duarte

Duarte, Inc. is the global leader in presentations. We’ve honed our methods and expertise through more than twenty years in business, two top-100 Amazon business books, and an award-winning global training curriculum. In fact, 17 of the top 30 brands in the world are Duarte clients.

We apply the same visual storytelling techniques used in cinema and literature to build engaging communications, and transformative experiences that inspire a groundswell response in any audience. Our presentations unfold across multiple channels—whether it’s a live event, experience, or audience-driven content for a device like the one you’re reading this on. And we employ a highly-collaborative process, working closely with you to write, design, produce, and deliver a presentation that accelerates the reach and impact of your story.

For more information, visit www.duarte.com.

Click here to check out other books for sale by Duarte!

|

About Duarte

Duarte, Inc. is the global leader in presentations. We’ve honed our methods and expertise through more than twenty years in business, two top-100 Amazon business books, and an award-winning global training curriculum. In fact, 17 of the top 30 brands in the world are Duarte clients.

We apply the same visual storytelling techniques used in cinema and literature to build engaging communications, and transformative experiences that inspire a groundswell response in any audience. Our presentations unfold across multiple channels—whether it’s a live event, experience, or audience-driven content for a device like the one you’re reading this on. And we employ a highly-collaborative process, working closely with you to write, design, produce, and deliver a presentation that accelerates the reach and impact of your story.

For more information, visit www.duarte.com.

Click here to check out other books for sale by Duarte!

|

About Duarte

Duarte, Inc. is the global leader in presentations. We’ve honed our methods and expertise through more than twenty years in business, two top-100 Amazon business books, and an award-winning global training curriculum. In fact, 17 of the top 30 brands in the world are Duarte clients.

We apply the same visual storytelling techniques used in cinema and literature to build engaging communications, and transformative experiences that inspire a groundswell response in any audience. Our presentations unfold across multiple channels—whether it’s a live event, experience, or audience-driven content for a device like the one you’re reading this on. And we employ a highly-collaborative process, working closely with you to write, design, produce, and deliver a presentation that accelerates the reach and impact of your story.

For more information, visit www.duarte.com.

Click here to check out other books for sale by Duarte!

|

About Duarte

Duarte, Inc. is the global leader in presentations. We’ve honed our methods and expertise through more than twenty years in business, two top-100 Amazon business books, and an award-winning global training curriculum. In fact, 17 of the top 30 brands in the world are Duarte clients.

We apply the same visual storytelling techniques used in cinema and literature to build engaging communications, and transformative experiences that inspire a groundswell response in any audience. Our presentations unfold across multiple channels—whether it’s a live event, experience, or audience-driven content for a device like the one you’re reading this on. And we employ a highly-collaborative process, working closely with you to write, design, produce, and deliver a presentation that accelerates the reach and impact of your story.

For more information, visit www.duarte.com.

Click here to check out other books for sale by Duarte!

Acknowledgements

It takes a village to create a digital book. A huge shout-out to everyone at Duarte, Inc. for your continued support—THANK YOU!

Adam, Amanda D., Amanda L., Ana, Andrew, Angela, Annette, Brent, Brett, Brooke, Carol, Chris F., Chris I., Chris L., Chris O., Cindie, Courtney, Dan, Daniel, Darlene, Dave, Denise, Diana, Diandra, Doug, Drew, Ed, Elizabeth, Emily, Eric A., Erik C., Erik E., Fabian, Frances, Greta, Harris, Helen, Hiram, Ira, Ivan, James, Jason, Jasper, Jessica, Joe, Jonathan, Josiah, Kalee, Karyssa, Katie, Kerry, Kevin, Kyle, Lacey, Laura, Leejay, Lia, Liz, M, Marcus, Maria, Marisa, Mark D., Mark H., Megan, Mel, Melinda, Melissa, Michael, Michaela, Michele, Michelle, Nate, Nicole, Oscar, Patti, Paul, Paula, Ramon, Rico, Robin, Ryan F., Ryan O., Ryan M., Sareh, Scott, Stephanie C., Stephanie P., Stephen, Steve, Suzanne, Tammie, Terri, Veli, Vonn, Yvette

Special thanks to Rachel Wyatt Sorensen for writing the quizzes and Michael Stephens for paraphrasing original copy.

This book is dedicated to my Daddy—I miss you!

|

Acknowledgements

It takes a village to create a digital book. A huge shout-out to everyone at Duarte, Inc. for your continued support—THANK YOU!

Adam, Amanda D., Amanda L., Ana, Andrew, Angela, Annette, Brent, Brett, Brooke, Carol, Chris F., Chris I., Chris L., Chris O., Cindie, Courtney, Dan, Daniel, Darlene, Dave, Denise, Diana, Diandra, Doug, Drew, Ed, Elizabeth, Emily, Eric A., Erik C., Erik E., Fabian, Frances, Greta, Harris, Helen, Hiram, Ira, Ivan, James, Jason, Jasper, Jessica, Joe, Jonathan, Josiah, Kalee, Karyssa, Katie, Kerry, Kevin, Kyle, Lacey, Laura, Leejay, Lia, Liz, M, Marcus, Maria, Marisa, Mark D., Mark H., Megan, Mel, Melinda, Melissa, Michael, Michaela, Michele, Michelle, Nate, Nicole, Oscar, Patti, Paul, Paula, Ramon, Rico, Robin, Ryan F., Ryan O., Ryan M., Sareh, Scott, Stephanie C., Stephanie P., Stephen, Steve, Suzanne, Tammie, Terri, Veli, Vonn, Yvette

Special thanks to Rachel Wyatt Sorensen for writing the quizzes and Michael Stephens for paraphrasing original copy.

This book is dedicated to my Daddy—I miss you!

|

Acknowledgements

It takes a village to create a digital book. A huge shout-out to everyone at Duarte, Inc. for your continued support—THANK YOU!

Adam, Amanda D., Amanda L., Ana, Andrew, Angela, Annette, Brent, Brett, Brooke, Carol, Chris F., Chris I., Chris L., Chris O., Cindie, Courtney, Dan, Daniel, Darlene, Dave, Denise, Diana, Diandra, Doug, Drew, Ed, Elizabeth, Emily, Eric A., Erik C., Erik E., Fabian, Frances, Greta, Harris, Helen, Hiram, Ira, Ivan, James, Jason, Jasper, Jessica, Joe, Jonathan, Josiah, Kalee, Karyssa, Katie, Kerry, Kevin, Kyle, Lacey, Laura, Leejay, Lia, Liz, M, Marcus, Maria, Marisa, Mark D., Mark H., Megan, Mel, Melinda, Melissa, Michael, Michaela, Michele, Michelle, Nate, Nicole, Oscar, Patti, Paul, Paula, Ramon, Rico, Robin, Ryan F., Ryan O., Ryan M., Sareh, Scott, Stephanie C., Stephanie P., Stephen, Steve, Suzanne, Tammie, Terri, Veli, Vonn, Yvette

Special thanks to Rachel Wyatt Sorensen for writing the quizzes and Michael Stephens for paraphrasing original copy.

This book is dedicated to my Daddy—I miss you!

|

Acknowledgements

It takes a village to create a digital book. A huge shout-out to everyone at Duarte, Inc. for your continued support—THANK YOU!

Adam, Amanda D., Amanda L., Ana, Andrew, Angela, Annette, Brent, Brett, Brooke, Carol, Chris F., Chris I., Chris L., Chris O., Cindie, Courtney, Dan, Daniel, Darlene, Dave, Denise, Diana, Diandra, Doug, Drew, Ed, Elizabeth, Emily, Eric A., Erik C., Erik E., Fabian, Frances, Greta, Harris, Helen, Hiram, Ira, Ivan, James, Jason, Jasper, Jessica, Joe, Jonathan, Josiah, Kalee, Karyssa, Katie, Kerry, Kevin, Kyle, Lacey, Laura, Leejay, Lia, Liz, M, Marcus, Maria, Marisa, Mark D., Mark H., Megan, Mel, Melinda, Melissa, Michael, Michaela, Michele, Michelle, Nate, Nicole, Oscar, Patti, Paul, Paula, Ramon, Rico, Robin, Ryan F., Ryan O., Ryan M., Sareh, Scott, Stephanie C., Stephanie P., Stephen, Steve, Suzanne, Tammie, Terri, Veli, Vonn, Yvette

Special thanks to Rachel Wyatt Sorensen for writing the quizzes and Michael Stephens for paraphrasing original copy.

This book is dedicated to my Daddy—I miss you!

Copyright

This multimedia edition published 2013

Published in the United States by:
Duarte Press, LLC
755 N Mary Ave 
Sunnyvale, CA 94085

Copyright © 2013 Nancy Duarte

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

This book contains some material previously published in 2010 as a paperback Resonate: Present Visual Stories That Transform Audiences, ISBN: 978-0-470-63201-7.

See more at:
www.duarte.com

ISBN-10: 0985158204
ISBN-13: 978-0-9851582-0-0

|

Copyright

This multimedia edition published 2013

Published in the United States by:
Duarte Press, LLC
755 N Mary Ave 
Sunnyvale, CA 94085

Copyright © 2013 Nancy Duarte

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

This book contains some material previously published in 2010 as a paperback Resonate: Present Visual Stories That Transform Audiences, ISBN: 978-0-470-63201-7.

See more at:
www.duarte.com

ISBN-10: 0985158204
ISBN-13: 978-0-9851582-0-0

|

Copyright

This multimedia edition published 2013

Published in the United States by:
Duarte Press, LLC
755 N Mary Ave 
Sunnyvale, CA 94085

Copyright © 2013 Nancy Duarte

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

This book contains some material previously published in 2010 as a paperback Resonate: Present Visual Stories That Transform Audiences, ISBN: 978-0-470-63201-7.

See more at:
www.duarte.com

ISBN-10: 0985158204
ISBN-13: 978-0-9851582-0-0

|

Copyright

This multimedia edition published 2013

Published in the United States by:
Duarte Press, LLC
755 N Mary Ave 
Sunnyvale, CA 94085

Copyright © 2013 Nancy Duarte

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

This book contains some material previously published in 2010 as a paperback Resonate: Present Visual Stories That Transform Audiences, ISBN: 978-0-470-63201-7.

See more at:
www.duarte.com

ISBN-10: 0985158204
ISBN-13: 978-0-9851582-0-0

References

Chapter 1
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. Godin, Seth. “Too Much Data Leads to Not Enough Belief.” From Seth Godin’s Blog. January 21, 2010. https://sethgodin.typepad.com/seths_blog/2010/01/
    too-much-data-leads-to-not-enough-belief.html
  3. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  4. Guy De Maupassant, Henri René Albert. The Works of Guy de Maupassant: Volume VIII. New York: Bigelow, Smith, and Co, 1909.
  5. Sturm, Brian W. “The Storylistening Trance Experience.” Journal of American Folklore. 113, 2000.
  6. McKee, Robert. “Storytelling That Moves People.” Harvard Business Review. June 1, 2003.
  7. Chad Hodge as quoted in: Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
Chapter 2
  1. Hart, Jack. A Writer’s Coach: The Complete Guide to Writing Strategies That Work. New York: Anchor Books, 2006.
  2. Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders, 2008.
  3. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  4. Field, Syd. Screenplay: The Foundations of Screenwriting. New York: Delta, 2005.
  5. © Syd Field 1980, 2000.
  6. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  7. Campbell, Joseph. The Hero with a Thousand Faces. Novato: New World Library, 2008.
  8. Euripides. Aegeus.
|

References

Chapter 1
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. Godin, Seth. “Too Much Data Leads to Not Enough Belief.” From Seth Godin’s Blog. January 21, 2010. https://sethgodin.typepad.com/seths_blog/2010/01/
    too-much-data-leads-to-not-enough-belief.html
  3. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  4. Guy De Maupassant, Henri René Albert. The Works of Guy de Maupassant: Volume VIII. New York: Bigelow, Smith, and Co, 1909.
  5. Sturm, Brian W. “The Storylistening Trance Experience.” Journal of American Folklore. 113, 2000.
  6. McKee, Robert. “Storytelling That Moves People.” Harvard Business Review. June 1, 2003.
  7. Chad Hodge as quoted in: Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
Chapter 2
  1. Hart, Jack. A Writer’s Coach: The Complete Guide to Writing Strategies That Work. New York: Anchor Books, 2006.
  2. Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders, 2008.
  3. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  4. Field, Syd. Screenplay: The Foundations of Screenwriting. New York: Delta, 2005.
  5. © Syd Field 1980, 2000.
  6. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  7. Campbell, Joseph. The Hero with a Thousand Faces. Novato: New World Library, 2008.
  8. Euripides. Aegeus.
|

References

Chapter 1
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. Godin, Seth. “Too Much Data Leads to Not Enough Belief.” From Seth Godin’s Blog. January 21, 2010. https://sethgodin.typepad.com/seths_blog/2010/01/
    too-much-data-leads-to-not-enough-belief.html
  3. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  4. Guy De Maupassant, Henri René Albert. The Works of Guy de Maupassant: Volume VIII. New York: Bigelow, Smith, and Co, 1909.
  5. Sturm, Brian W. “The Storylistening Trance Experience.” Journal of American Folklore. 113, 2000.
  6. McKee, Robert. “Storytelling That Moves People.” Harvard Business Review. June 1, 2003.
  7. Chad Hodge as quoted in: Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
Chapter 2
  1. Hart, Jack. A Writer’s Coach: The Complete Guide to Writing Strategies That Work. New York: Anchor Books, 2006.
  2. Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders, 2008.
  3. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  4. Field, Syd. Screenplay: The Foundations of Screenwriting. New York: Delta, 2005.
  5. © Syd Field 1980, 2000.
  6. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  7. Campbell, Joseph. The Hero with a Thousand Faces. Novato: New World Library, 2008.
  8. Euripides. Aegeus.
|

References

Chapter 1
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. Godin, Seth. “Too Much Data Leads to Not Enough Belief.” From Seth Godin’s Blog. January 21, 2010. https://sethgodin.typepad.com/seths_blog/2010/01/
    too-much-data-leads-to-not-enough-belief.html
  3. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  4. Guy De Maupassant, Henri René Albert. The Works of Guy de Maupassant: Volume VIII. New York: Bigelow, Smith, and Co, 1909.
  5. Sturm, Brian W. “The Storylistening Trance Experience.” Journal of American Folklore. 113, 2000.
  6. McKee, Robert. “Storytelling That Moves People.” Harvard Business Review. June 1, 2003.
  7. Chad Hodge as quoted in: Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
Chapter 2
  1. Hart, Jack. A Writer’s Coach: The Complete Guide to Writing Strategies That Work. New York: Anchor Books, 2006.
  2. Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders, 2008.
  3. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  4. Field, Syd. Screenplay: The Foundations of Screenwriting. New York: Delta, 2005.
  5. © Syd Field 1980, 2000.
  6. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  7. Campbell, Joseph. The Hero with a Thousand Faces. Novato: New World Library, 2008.
  8. Euripides. Aegeus.
 
  1. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  2. Hazlitt, William. Selected Writings. Oxford: Oxford University Press, 1991.
  3. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  4. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  5. Eliot, T. S. “Little Gidding.” Four Quartets. San Diego: Harcourt, Inc., 1943.
Chapter 3
  1. Ken Haemer as quoted in: Zelazny, Gene. Say It with Presentations: How to Design and Deliver Successful Business Presentations. New York: McGraw-Hill, 2006.
  1. Broad, William J. “The Shuttle Explodes.” New York Times. January 29, 1986.
  2. 4. 5. Eidenmuller, Michael E. Great Speeches for Better Speaking. New York: McGraw-Hill, 2008. 31-37.
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Defoe, Daniel. The Complete English Tradesman. London: Biblio Bazaar, 2006.
Chapter 4
  1. James, Geoffrey. “Create a Dynamite Presentation in 6 Easy Steps.” Sales Machine. BNET article. https://blogs.bnet.com/salesmachine/?p=9603
  2. Kotter, John P. “Leading Change: Why Transformation Efforts Fail.” Harvard Business Review. January 1, 2007.
|
 
  1. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  2. Hazlitt, William. Selected Writings. Oxford: Oxford University Press, 1991.
  3. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  4. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  5. Eliot, T. S. “Little Gidding.” Four Quartets. San Diego: Harcourt, Inc., 1943.
Chapter 3
  1. Ken Haemer as quoted in: Zelazny, Gene. Say It with Presentations: How to Design and Deliver Successful Business Presentations. New York: McGraw-Hill, 2006.
  1. Broad, William J. “The Shuttle Explodes.” New York Times. January 29, 1986.
  2. 4. 5. Eidenmuller, Michael E. Great Speeches for Better Speaking. New York: McGraw-Hill, 2008. 31-37.
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Defoe, Daniel. The Complete English Tradesman. London: Biblio Bazaar, 2006.
Chapter 4
  1. James, Geoffrey. “Create a Dynamite Presentation in 6 Easy Steps.” Sales Machine. BNET article. https://blogs.bnet.com/salesmachine/?p=9603
  2. Kotter, John P. “Leading Change: Why Transformation Efforts Fail.” Harvard Business Review. January 1, 2007.
|
 
  1. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  2. Hazlitt, William. Selected Writings. Oxford: Oxford University Press, 1991.
  3. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  4. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  5. Eliot, T. S. “Little Gidding.” Four Quartets. San Diego: Harcourt, Inc., 1943.
Chapter 3
  1. Ken Haemer as quoted in: Zelazny, Gene. Say It with Presentations: How to Design and Deliver Successful Business Presentations. New York: McGraw-Hill, 2006.
  1. Broad, William J. “The Shuttle Explodes.” New York Times. January 29, 1986.
  2. 4. 5. Eidenmuller, Michael E. Great Speeches for Better Speaking. New York: McGraw-Hill, 2008. 31-37.
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Defoe, Daniel. The Complete English Tradesman. London: Biblio Bazaar, 2006.
Chapter 4
  1. James, Geoffrey. “Create a Dynamite Presentation in 6 Easy Steps.” Sales Machine. BNET article. https://blogs.bnet.com/salesmachine/?p=9603
  2. Kotter, John P. “Leading Change: Why Transformation Efforts Fail.” Harvard Business Review. January 1, 2007.
|
 
  1. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  2. Hazlitt, William. Selected Writings. Oxford: Oxford University Press, 1991.
  3. Vogler, Chris. The Writer’s Journey: Mythic Structure for Writers, 3rd Edition. Studio City: Michael Wiese Productions, 2007.
  4. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  5. Eliot, T. S. “Little Gidding.” Four Quartets. San Diego: Harcourt, Inc., 1943.
Chapter 3
  1. Ken Haemer as quoted in: Zelazny, Gene. Say It with Presentations: How to Design and Deliver Successful Business Presentations. New York: McGraw-Hill, 2006.
  1. Broad, William J. “The Shuttle Explodes.” New York Times. January 29, 1986.
  2. 4. 5. Eidenmuller, Michael E. Great Speeches for Better Speaking. New York: McGraw-Hill, 2008. 31-37.
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Defoe, Daniel. The Complete English Tradesman. London: Biblio Bazaar, 2006.
Chapter 4
  1. James, Geoffrey. “Create a Dynamite Presentation in 6 Easy Steps.” Sales Machine. BNET article. https://blogs.bnet.com/salesmachine/?p=9603
  2. Kotter, John P. “Leading Change: Why Transformation Efforts Fail.” Harvard Business Review. January 1, 2007.
 
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Kotter, John P. and Leonard A. Shlesinger. “Choosing Strategies for Change. Harvard Business Review. July-August 2008.
Chapter 5
  1. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  2. Pascal, Blaise. Pensées. London: Penguin Books, 1995.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  4. Martin, Roger. The Design of Business: Why Design Thinking the Next Competitive Advantage. Boston: Harvard Business Press, 2009.
  5. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  1. Heritage, John and David Greatbatch, “Generating Applause: A Study of Rhetoric and Response at Party Political Conferences.” American Journal of Sociology. 1986.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Gargiulo, Terrence. Stories at Work. Portsmouth: Greenwood Publishing Group, 2006.
  4. 10.11. Hughes, Glenn. Storytelling Template © https://huesworks.blogspot.com.
  1. Few, Stephen. Now You See It. Oakland: Analytics Press, 2009.
  2. 14. Brown, Tim. Change By Design. New York: Harper Business, 2009.
  1. Quiller-Couch, Sir Arthur. On the Art of Writing. Cambridge: Cambridge University Press, 1916.
|
 
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Kotter, John P. and Leonard A. Shlesinger. “Choosing Strategies for Change. Harvard Business Review. July-August 2008.
Chapter 5
  1. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  2. Pascal, Blaise. Pensées. London: Penguin Books, 1995.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  4. Martin, Roger. The Design of Business: Why Design Thinking the Next Competitive Advantage. Boston: Harvard Business Press, 2009.
  5. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  1. Heritage, John and David Greatbatch, “Generating Applause: A Study of Rhetoric and Response at Party Political Conferences.” American Journal of Sociology. 1986.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Gargiulo, Terrence. Stories at Work. Portsmouth: Greenwood Publishing Group, 2006.
  4. 10.11. Hughes, Glenn. Storytelling Template © https://huesworks.blogspot.com.
  1. Few, Stephen. Now You See It. Oakland: Analytics Press, 2009.
  2. 14. Brown, Tim. Change By Design. New York: Harper Business, 2009.
  1. Quiller-Couch, Sir Arthur. On the Art of Writing. Cambridge: Cambridge University Press, 1916.
|
 
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Kotter, John P. and Leonard A. Shlesinger. “Choosing Strategies for Change. Harvard Business Review. July-August 2008.
Chapter 5
  1. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  2. Pascal, Blaise. Pensées. London: Penguin Books, 1995.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  4. Martin, Roger. The Design of Business: Why Design Thinking the Next Competitive Advantage. Boston: Harvard Business Press, 2009.
  5. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  1. Heritage, John and David Greatbatch, “Generating Applause: A Study of Rhetoric and Response at Party Political Conferences.” American Journal of Sociology. 1986.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Gargiulo, Terrence. Stories at Work. Portsmouth: Greenwood Publishing Group, 2006.
  4. 10.11. Hughes, Glenn. Storytelling Template © https://huesworks.blogspot.com.
  1. Few, Stephen. Now You See It. Oakland: Analytics Press, 2009.
  2. 14. Brown, Tim. Change By Design. New York: Harper Business, 2009.
  1. Quiller-Couch, Sir Arthur. On the Art of Writing. Cambridge: Cambridge University Press, 1916.
|
 
  1. Snyder, Blake. Save the Cat! The Last Book on Screenwriting You’ll Ever Need. Studio City: Michael Weise Productions, 2005.
  2. Kotter, John P. and Leonard A. Shlesinger. “Choosing Strategies for Change. Harvard Business Review. July-August 2008.
Chapter 5
  1. Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.
  2. Pascal, Blaise. Pensées. London: Penguin Books, 1995.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  4. Martin, Roger. The Design of Business: Why Design Thinking the Next Competitive Advantage. Boston: Harvard Business Press, 2009.
  5. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  1. Heritage, John and David Greatbatch, “Generating Applause: A Study of Rhetoric and Response at Party Political Conferences.” American Journal of Sociology. 1986.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Gargiulo, Terrence. Stories at Work. Portsmouth: Greenwood Publishing Group, 2006.
  4. 10.11. Hughes, Glenn. Storytelling Template © https://huesworks.blogspot.com.
  1. Few, Stephen. Now You See It. Oakland: Analytics Press, 2009.
  2. 14. Brown, Tim. Change By Design. New York: Harper Business, 2009.
  1. Quiller-Couch, Sir Arthur. On the Art of Writing. Cambridge: Cambridge University Press, 1916.
 
Chapter 6
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. “The Pleasure of Finding Things Out.” Horizon BBC Interview, 1983.
  3. 4. 5. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Casting a Shadow. Eds. Will Schmenner and Corinne Granof. Evanston: Northwestern University Press, 2007.
  1. © Pizzo, Sam. “For The Taking.”, “Wild Horses.”, “So Far So Good.” Alfred Hitchcock’s Mystery Magazine. 1986, 1996, 1999. (Reprinted with permission of the publisher)
Chapter 7
  1. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  2. TED.com. https://www.ted.com/talks/lang/eng/
    bill_gates_unplugged.html
  3. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  4. Carreau, Mark. “One Small Step for Clarity.” Houston Chronicle. October 3, 2006. https://www.chron.com/disp/story.mpl/
    front/4225856.html
  5. “The Long Island Index’s Scary Movie.” Newsday. January 24, 2010.
|
 
Chapter 6
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. “The Pleasure of Finding Things Out.” Horizon BBC Interview, 1983.
  3. 4. 5. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Casting a Shadow. Eds. Will Schmenner and Corinne Granof. Evanston: Northwestern University Press, 2007.
  1. © Pizzo, Sam. “For The Taking.”, “Wild Horses.”, “So Far So Good.” Alfred Hitchcock’s Mystery Magazine. 1986, 1996, 1999. (Reprinted with permission of the publisher)
Chapter 7
  1. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  2. TED.com. https://www.ted.com/talks/lang/eng/
    bill_gates_unplugged.html
  3. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  4. Carreau, Mark. “One Small Step for Clarity.” Houston Chronicle. October 3, 2006. https://www.chron.com/disp/story.mpl/
    front/4225856.html
  5. “The Long Island Index’s Scary Movie.” Newsday. January 24, 2010.
|
 
Chapter 6
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. “The Pleasure of Finding Things Out.” Horizon BBC Interview, 1983.
  3. 4. 5. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Casting a Shadow. Eds. Will Schmenner and Corinne Granof. Evanston: Northwestern University Press, 2007.
  1. © Pizzo, Sam. “For The Taking.”, “Wild Horses.”, “So Far So Good.” Alfred Hitchcock’s Mystery Magazine. 1986, 1996, 1999. (Reprinted with permission of the publisher)
Chapter 7
  1. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  2. TED.com. https://www.ted.com/talks/lang/eng/
    bill_gates_unplugged.html
  3. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  4. Carreau, Mark. “One Small Step for Clarity.” Houston Chronicle. October 3, 2006. https://www.chron.com/disp/story.mpl/
    front/4225856.html
  5. “The Long Island Index’s Scary Movie.” Newsday. January 24, 2010.
|
 
Chapter 6
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. “The Pleasure of Finding Things Out.” Horizon BBC Interview, 1983.
  3. 4. 5. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  3. Casting a Shadow. Eds. Will Schmenner and Corinne Granof. Evanston: Northwestern University Press, 2007.
  1. © Pizzo, Sam. “For The Taking.”, “Wild Horses.”, “So Far So Good.” Alfred Hitchcock’s Mystery Magazine. 1986, 1996, 1999. (Reprinted with permission of the publisher)
Chapter 7
  1. Feynman, Richard. Classic Feynman: All the Adventures of a Curious Character. New York: WW Norton and Company, 2006.
  2. TED.com. https://www.ted.com/talks/lang/eng/
    bill_gates_unplugged.html
  3. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  4. Carreau, Mark. “One Small Step for Clarity.” Houston Chronicle. October 3, 2006. https://www.chron.com/disp/story.mpl/
    front/4225856.html
  5. “The Long Island Index’s Scary Movie.” Newsday. January 24, 2010.
 
  1. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  2. Evangelist, Mike. “Behind the Magic Curtain.” Guardian. January 5, 2006. https://www.guardian.co.uk/technology/2006/
    jan/05/newmedia.media1
  3. 9. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
Chapter 8
  1. Shannon, C. E. “A Mathematical Theory of Communication.” The Bell System Technical Journal, Vol. 27, pp. 379-423, 623-656, July, October, 1948. (The Shannon-Weaver Model
    was slightly modified and retrofitted to fit presentation communications.)
  2. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  1. Dr. Rollin D. Hotchkiss as quoted in the introduction to: Keller, Evelyn Fox. A Feeling for the Organism: Life and Work of Barbara McClintock. New York: Henry Holt, 2003.
  2. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  3. Everett, Edward. Papers of Edward Everett: an inventory. Harvard: Harvard University Press, 2008.
  4. Mayer, Richard E. Multimedia Learning. Cambridge: Cambridge University Press, 2009.
  5. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  6. Omnibus: Leonard Bernstein. Produced by Robert Saudek Associates. RSA Venture, 1990.
  7. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
|
 
  1. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  2. Evangelist, Mike. “Behind the Magic Curtain.” Guardian. January 5, 2006. https://www.guardian.co.uk/technology/2006/
    jan/05/newmedia.media1
  3. 9. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
Chapter 8
  1. Shannon, C. E. “A Mathematical Theory of Communication.” The Bell System Technical Journal, Vol. 27, pp. 379-423, 623-656, July, October, 1948. (The Shannon-Weaver Model
    was slightly modified and retrofitted to fit presentation communications.)
  2. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  1. Dr. Rollin D. Hotchkiss as quoted in the introduction to: Keller, Evelyn Fox. A Feeling for the Organism: Life and Work of Barbara McClintock. New York: Henry Holt, 2003.
  2. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  3. Everett, Edward. Papers of Edward Everett: an inventory. Harvard: Harvard University Press, 2008.
  4. Mayer, Richard E. Multimedia Learning. Cambridge: Cambridge University Press, 2009.
  5. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  6. Omnibus: Leonard Bernstein. Produced by Robert Saudek Associates. RSA Venture, 1990.
  7. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
|
 
  1. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  2. Evangelist, Mike. “Behind the Magic Curtain.” Guardian. January 5, 2006. https://www.guardian.co.uk/technology/2006/
    jan/05/newmedia.media1
  3. 9. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
Chapter 8
  1. Shannon, C. E. “A Mathematical Theory of Communication.” The Bell System Technical Journal, Vol. 27, pp. 379-423, 623-656, July, October, 1948. (The Shannon-Weaver Model
    was slightly modified and retrofitted to fit presentation communications.)
  2. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  1. Dr. Rollin D. Hotchkiss as quoted in the introduction to: Keller, Evelyn Fox. A Feeling for the Organism: Life and Work of Barbara McClintock. New York: Henry Holt, 2003.
  2. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  3. Everett, Edward. Papers of Edward Everett: an inventory. Harvard: Harvard University Press, 2008.
  4. Mayer, Richard E. Multimedia Learning. Cambridge: Cambridge University Press, 2009.
  5. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  6. Omnibus: Leonard Bernstein. Produced by Robert Saudek Associates. RSA Venture, 1990.
  7. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
|
 
  1. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  2. Evangelist, Mike. “Behind the Magic Curtain.” Guardian. January 5, 2006. https://www.guardian.co.uk/technology/2006/
    jan/05/newmedia.media1
  3. 9. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
Chapter 8
  1. Shannon, C. E. “A Mathematical Theory of Communication.” The Bell System Technical Journal, Vol. 27, pp. 379-423, 623-656, July, October, 1948. (The Shannon-Weaver Model
    was slightly modified and retrofitted to fit presentation communications.)
  2. Gallo, Carmine. The Presentation Secrets of Steve Jobs. New York: McGraw-Hill, 2010.
  3. Olson, Randy. Don’t Be Such A Scientist. Washington, D.C.: Island Press, 2009.
  1. Dr. Rollin D. Hotchkiss as quoted in the introduction to: Keller, Evelyn Fox. A Feeling for the Organism: Life and Work of Barbara McClintock. New York: Henry Holt, 2003.
  2. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  3. Everett, Edward. Papers of Edward Everett: an inventory. Harvard: Harvard University Press, 2008.
  4. Mayer, Richard E. Multimedia Learning. Cambridge: Cambridge University Press, 2009.
  5. McKee, Robert. Story: Substance, Structure, Style, and The Principles of Screenwriting. New York: ReganBooks, 1997.
  6. Omnibus: Leonard Bernstein. Produced by Robert Saudek Associates. RSA Venture, 1990.
  7. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
 
  1. Bernstein, Leonard. Young People’s Concerts DVD. West Long Branch: Kultur.
  2. 13. 15. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
  1. From an interview with Barbara Haws, NY Philharmonic Archivist conducted by Nancy Duarte, May 2010.
Chapter 9
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. NASA Janitor story is an urban legend of sorts.
  3. Hugo, Victor. The History of a Crime. Boston: Little, Brown and Company, 1909.
  4. Neumeier, Marty. The Designful Company: How to build a culture of nonstop innovation. Berkeley: New Riders, 2009.
  5. https://www.justice.gov/
  1. USA Today. September 15, 2002.
  2. Boje, David and Grace Ann Rosile. “Enron Spectacles: A Critical Dramaturgical Analysis.” Organization Studies. Vol. 25, No. 5, 751-774.
    New Mexico State University, 2004.
  3. Banerjee, Neela. “At Enron, Lavish Excess Often Came Before Success.” New York Times. February 26, 2002.
  4. 10. 12. https://www.justice.gov/
  1. 11. Behr, Peter and April Witt. “The Fall of Enron Series.” Washington Post. August 1, 2002.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. 15. 16. 17. 18. 20. 21. 24. 25. 26. Freedman, Russell. Martha Graham: A Dancer’s Life. New York: Clarion Books, 1998.
  1. YouTube video transcription. https://
    www.youtube.com/watch?v=Pb4-kpCIsZns
|
 
  1. Bernstein, Leonard. Young People’s Concerts DVD. West Long Branch: Kultur.
  2. 13. 15. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
  1. From an interview with Barbara Haws, NY Philharmonic Archivist conducted by Nancy Duarte, May 2010.
Chapter 9
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. NASA Janitor story is an urban legend of sorts.
  3. Hugo, Victor. The History of a Crime. Boston: Little, Brown and Company, 1909.
  4. Neumeier, Marty. The Designful Company: How to build a culture of nonstop innovation. Berkeley: New Riders, 2009.
  5. https://www.justice.gov/
  1. USA Today. September 15, 2002.
  2. Boje, David and Grace Ann Rosile. “Enron Spectacles: A Critical Dramaturgical Analysis.” Organization Studies. Vol. 25, No. 5, 751-774.
    New Mexico State University, 2004.
  3. Banerjee, Neela. “At Enron, Lavish Excess Often Came Before Success.” New York Times. February 26, 2002.
  4. 10. 12. https://www.justice.gov/
  1. 11. Behr, Peter and April Witt. “The Fall of Enron Series.” Washington Post. August 1, 2002.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. 15. 16. 17. 18. 20. 21. 24. 25. 26. Freedman, Russell. Martha Graham: A Dancer’s Life. New York: Clarion Books, 1998.
  1. YouTube video transcription. https://
    www.youtube.com/watch?v=Pb4-kpCIsZns
|
 
  1. Bernstein, Leonard. Young People’s Concerts DVD. West Long Branch: Kultur.
  2. 13. 15. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
  1. From an interview with Barbara Haws, NY Philharmonic Archivist conducted by Nancy Duarte, May 2010.
Chapter 9
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. NASA Janitor story is an urban legend of sorts.
  3. Hugo, Victor. The History of a Crime. Boston: Little, Brown and Company, 1909.
  4. Neumeier, Marty. The Designful Company: How to build a culture of nonstop innovation. Berkeley: New Riders, 2009.
  5. https://www.justice.gov/
  1. USA Today. September 15, 2002.
  2. Boje, David and Grace Ann Rosile. “Enron Spectacles: A Critical Dramaturgical Analysis.” Organization Studies. Vol. 25, No. 5, 751-774.
    New Mexico State University, 2004.
  3. Banerjee, Neela. “At Enron, Lavish Excess Often Came Before Success.” New York Times. February 26, 2002.
  4. 10. 12. https://www.justice.gov/
  1. 11. Behr, Peter and April Witt. “The Fall of Enron Series.” Washington Post. August 1, 2002.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. 15. 16. 17. 18. 20. 21. 24. 25. 26. Freedman, Russell. Martha Graham: A Dancer’s Life. New York: Clarion Books, 1998.
  1. YouTube video transcription. https://
    www.youtube.com/watch?v=Pb4-kpCIsZns
|
 
  1. Bernstein, Leonard. Young People’s Concerts DVD. West Long Branch: Kultur.
  2. 13. 15. Haws, Barbara. Leonard Bernstein: American Original. New York: Collins, 2008.
  1. From an interview with Barbara Haws, NY Philharmonic Archivist conducted by Nancy Duarte, May 2010.
Chapter 9
  1. Boettinger, Henry M. Moving Mountains: The Art of Letting Others See Things Your Way. New York: Macmillan Publishing Company, 1969.
  2. NASA Janitor story is an urban legend of sorts.
  3. Hugo, Victor. The History of a Crime. Boston: Little, Brown and Company, 1909.
  4. Neumeier, Marty. The Designful Company: How to build a culture of nonstop innovation. Berkeley: New Riders, 2009.
  5. https://www.justice.gov/
  1. USA Today. September 15, 2002.
  2. Boje, David and Grace Ann Rosile. “Enron Spectacles: A Critical Dramaturgical Analysis.” Organization Studies. Vol. 25, No. 5, 751-774.
    New Mexico State University, 2004.
  3. Banerjee, Neela. “At Enron, Lavish Excess Often Came Before Success.” New York Times. February 26, 2002.
  4. 10. 12. https://www.justice.gov/
  1. 11. Behr, Peter and April Witt. “The Fall of Enron Series.” Washington Post. August 1, 2002.
  1. Guber, Peter. “The Four Truths of the Storyteller.” Harvard Business Review. December 1, 2007.
  2. 15. 16. 17. 18. 20. 21. 24. 25. 26. Freedman, Russell. Martha Graham: A Dancer’s Life. New York: Clarion Books, 1998.
  1. YouTube video transcription. https://
    www.youtube.com/watch?v=Pb4-kpCIsZns
 
  1. 23. Acocella, Joan. “Martha Graham on Film.” From: Martha Graham Dance on Film DVD. Criterion Collection, 2007.
CODA
  1. Copeland, Aaron. What to Listen for in Music. New York: Signet Classic, 1985.
|
 
  1. 23. Acocella, Joan. “Martha Graham on Film.” From: Martha Graham Dance on Film DVD. Criterion Collection, 2007.
CODA
  1. Copeland, Aaron. What to Listen for in Music. New York: Signet Classic, 1985.
|
 
  1. 23. Acocella, Joan. “Martha Graham on Film.” From: Martha Graham Dance on Film DVD. Criterion Collection, 2007.
CODA
  1. Copeland, Aaron. What to Listen for in Music. New York: Signet Classic, 1985.
|
 
  1. 23. Acocella, Joan. “Martha Graham on Film.” From: Martha Graham Dance on Film DVD. Criterion Collection, 2007.
CODA
  1. Copeland, Aaron. What to Listen for in Music. New York: Signet Classic, 1985.

Image and Video Credits

OPENING VIDEO (2)
Young man in cinema, close-up: Erik Dreyer /Getty Images, Friends having dinner party in loft, smiling: Allison Michael Orenstein/Getty Images, Hands Cupped: ©iStockphoto.com/Michael Barkley, Businessman Holding a Black Umbrella: ©iStockphoto.com/Skip ODonnell, Spotlight on woman in auditorium raising arm: Justin Pumfrey/Getty Images, Lighting a match:©iStockphoto.com/Emrah Turudu, Daydreams: ©iStockphoto.com/Alexander Maas, Camera and Flashlight Sounds: ©iStockphoto.com/alexander kirch. Video Production by Ira Pietojo, Jasper Hiatt and Tomoko Lee

Persuasion is Powerful (7, 8)
Mahatma Gandhi & Jawaharlal Nehru: AP Photo/Max Desfor, Beth Comstock: Photographed by Frank Mari, Ronald Reagan: Courtesy Ronald Reagan Library, Leonard Bernstein: AP Photo/Terhune, Richard Feynman: Courtesy of the Archives, California Institute of Technology, Pastor John Ortberg: Courtesy of Menlo Park Presbyterian Church, Steve Jobs: AP Photo/Paul

Sakuma, Martin Luther King Jr.: AFP/Getty Images, Dancer Martha Graham: © CORBIS

Resonance Causes Change (9)
Chladni plates: Photographed by Anthony Duarte

Presentations Are Boring (13, 14)
Hand: ©iStockphoto.com/ВлaДислaв Сусой

The Bland Leading the Bland (16)
©BOTH WORLDS, 2010, Cecilia Paredes, Ruiz Healy Fine Arts. All rights reserved.

People Are Interesting (18)
Guy behind board: Photographed by Mark Heaps
Cork board: ©iStockphoto.com/Maxim Sergienko

Stories Convey Meaning (22)
Projector screen: ©iStockphoto.com/Nancy Louie

You Are Not the Hero (23)
All-about-me guy (Ryan Orcutt): Photographed by
Mark Heaps

|

Image and Video Credits

OPENING VIDEO (2)
Young man in cinema, close-up: Erik Dreyer /Getty Images, Friends having dinner party in loft, smiling: Allison Michael Orenstein/Getty Images, Hands Cupped: ©iStockphoto.com/Michael Barkley, Businessman Holding a Black Umbrella: ©iStockphoto.com/Skip ODonnell, Spotlight on woman in auditorium raising arm: Justin Pumfrey/Getty Images, Lighting a match:©iStockphoto.com/Emrah Turudu, Daydreams: ©iStockphoto.com/Alexander Maas, Camera and Flashlight Sounds: ©iStockphoto.com/alexander kirch. Video Production by Ira Pietojo, Jasper Hiatt and Tomoko Lee

Persuasion is Powerful (7, 8)
Mahatma Gandhi & Jawaharlal Nehru: AP Photo/Max Desfor, Beth Comstock: Photographed by Frank Mari, Ronald Reagan: Courtesy Ronald Reagan Library, Leonard Bernstein: AP Photo/Terhune, Richard Feynman: Courtesy of the Archives, California Institute of Technology, Pastor John Ortberg: Courtesy of Menlo Park Presbyterian Church, Steve Jobs: AP Photo/Paul

Sakuma, Martin Luther King Jr.: AFP/Getty Images, Dancer Martha Graham: © CORBIS

Resonance Causes Change (9)
Chladni plates: Photographed by Anthony Duarte

Presentations Are Boring (13, 14)
Hand: ©iStockphoto.com/ВлaДислaв Сусой

The Bland Leading the Bland (16)
©BOTH WORLDS, 2010, Cecilia Paredes, Ruiz Healy Fine Arts. All rights reserved.

People Are Interesting (18)
Guy behind board: Photographed by Mark Heaps
Cork board: ©iStockphoto.com/Maxim Sergienko

Stories Convey Meaning (22)
Projector screen: ©iStockphoto.com/Nancy Louie

You Are Not the Hero (23)
All-about-me guy (Ryan Orcutt): Photographed by
Mark Heaps

|

Image and Video Credits

OPENING VIDEO (2)
Young man in cinema, close-up: Erik Dreyer /Getty Images, Friends having dinner party in loft, smiling: Allison Michael Orenstein/Getty Images, Hands Cupped: ©iStockphoto.com/Michael Barkley, Businessman Holding a Black Umbrella: ©iStockphoto.com/Skip ODonnell, Spotlight on woman in auditorium raising arm: Justin Pumfrey/Getty Images, Lighting a match:©iStockphoto.com/Emrah Turudu, Daydreams: ©iStockphoto.com/Alexander Maas, Camera and Flashlight Sounds: ©iStockphoto.com/alexander kirch. Video Production by Ira Pietojo, Jasper Hiatt and Tomoko Lee

Persuasion is Powerful (7, 8)
Mahatma Gandhi & Jawaharlal Nehru: AP Photo/Max Desfor, Beth Comstock: Photographed by Frank Mari, Ronald Reagan: Courtesy Ronald Reagan Library, Leonard Bernstein: AP Photo/Terhune, Richard Feynman: Courtesy of the Archives, California Institute of Technology, Pastor John Ortberg: Courtesy of Menlo Park Presbyterian Church, Steve Jobs: AP Photo/Paul

Sakuma, Martin Luther King Jr.: AFP/Getty Images, Dancer Martha Graham: © CORBIS

Resonance Causes Change (9)
Chladni plates: Photographed by Anthony Duarte

Presentations Are Boring (13, 14)
Hand: ©iStockphoto.com/ВлaДислaв Сусой

The Bland Leading the Bland (16)
©BOTH WORLDS, 2010, Cecilia Paredes, Ruiz Healy Fine Arts. All rights reserved.

People Are Interesting (18)
Guy behind board: Photographed by Mark Heaps
Cork board: ©iStockphoto.com/Maxim Sergienko

Stories Convey Meaning (22)
Projector screen: ©iStockphoto.com/Nancy Louie

You Are Not the Hero (23)
All-about-me guy (Ryan Orcutt): Photographed by
Mark Heaps

|

Image and Video Credits

OPENING VIDEO (2)
Young man in cinema, close-up: Erik Dreyer /Getty Images, Friends having dinner party in loft, smiling: Allison Michael Orenstein/Getty Images, Hands Cupped: ©iStockphoto.com/Michael Barkley, Businessman Holding a Black Umbrella: ©iStockphoto.com/Skip ODonnell, Spotlight on woman in auditorium raising arm: Justin Pumfrey/Getty Images, Lighting a match:©iStockphoto.com/Emrah Turudu, Daydreams: ©iStockphoto.com/Alexander Maas, Camera and Flashlight Sounds: ©iStockphoto.com/alexander kirch. Video Production by Ira Pietojo, Jasper Hiatt and Tomoko Lee

Persuasion is Powerful (7, 8)
Mahatma Gandhi & Jawaharlal Nehru: AP Photo/Max Desfor, Beth Comstock: Photographed by Frank Mari, Ronald Reagan: Courtesy Ronald Reagan Library, Leonard Bernstein: AP Photo/Terhune, Richard Feynman: Courtesy of the Archives, California Institute of Technology, Pastor John Ortberg: Courtesy of Menlo Park Presbyterian Church, Steve Jobs: AP Photo/Paul

Sakuma, Martin Luther King Jr.: AFP/Getty Images, Dancer Martha Graham: © CORBIS

Resonance Causes Change (9)
Chladni plates: Photographed by Anthony Duarte

Presentations Are Boring (13, 14)
Hand: ©iStockphoto.com/ВлaДислaв Сусой

The Bland Leading the Bland (16)
©BOTH WORLDS, 2010, Cecilia Paredes, Ruiz Healy Fine Arts. All rights reserved.

People Are Interesting (18)
Guy behind board: Photographed by Mark Heaps
Cork board: ©iStockphoto.com/Maxim Sergienko

Stories Convey Meaning (22)
Projector screen: ©iStockphoto.com/Nancy Louie

You Are Not the Hero (23)
All-about-me guy (Ryan Orcutt): Photographed by
Mark Heaps

 

The Audience Is the Hero (27)
Luke Skywalker & Yoda: Courtesy of Lucasfilm Ltd. Star Wars: Episode V – The Empire Strikes Back TM & © 1980 and 1997 Lucasfilm Ltd. All rights reserved. Used under authorization. Unauthorized duplication is a violation of applicable law.

CHRIS VOGLER ON THE HERO’S JOURNEY (37, 38, 39)
Chris Vogler Videos: Filmed by Joe Perez

THE CONTOUR OF COMMUNICATION: THE PRESENTATION FORM (44)
Nancy Duarte in blue: Photographed by Joe Perez

The Middle: Contrast (48, 49)
M.C. Escher: M.C. Escher’s “Circle Limit IV” © 2009 The M.C. Escher Company-Holland. All rights reserved. www.mcescher.com

Case Study: Jawaharlal Nehru (55)
Mahatma Gandhi & Jawaharlal Nehru:
AP Photo/Max Desfor

How Do You Resonate with These Folks? (60, 61)
Duarte Heroes: Photographed by Mark Heaps

Segment the Audience (62, 63)
Beers: ©iStockphoto.com/Juli·n Rovagnati

Case Study: Ronald Reagan (66, 67, 68, 69)
Ronald Reagan: Courtesy Ronald Reagan Library

Acknowledge THE Risk (93, 94, 95)
Butterflies: ©iStockphoto.com/Jordan McCullough

Case Study: General Electric (103)
Beth Comstock: Photographed by Dave Russell

Everything and the Kitchen Sink (115)
Stack of sticky notes: ©iStockphoto.com/Marek Uliasz

Don’t Be So Cerebral (118, 119, 120)
David by Michelangelo: ©iStockphoto.com/alxpin

|
 

The Audience Is the Hero (27)
Luke Skywalker & Yoda: Courtesy of Lucasfilm Ltd. Star Wars: Episode V – The Empire Strikes Back TM & © 1980 and 1997 Lucasfilm Ltd. All rights reserved. Used under authorization. Unauthorized duplication is a violation of applicable law.

CHRIS VOGLER ON THE HERO’S JOURNEY (37, 38, 39)
Chris Vogler Videos: Filmed by Joe Perez

THE CONTOUR OF COMMUNICATION: THE PRESENTATION FORM (44)
Nancy Duarte in blue: Photographed by Joe Perez

The Middle: Contrast (48, 49)
M.C. Escher: M.C. Escher’s “Circle Limit IV” © 2009 The M.C. Escher Company-Holland. All rights reserved. www.mcescher.com

Case Study: Jawaharlal Nehru (55)
Mahatma Gandhi & Jawaharlal Nehru:
AP Photo/Max Desfor

How Do You Resonate with These Folks? (60, 61)
Duarte Heroes: Photographed by Mark Heaps

Segment the Audience (62, 63)
Beers: ©iStockphoto.com/Juli·n Rovagnati

Case Study: Ronald Reagan (66, 67, 68, 69)
Ronald Reagan: Courtesy Ronald Reagan Library

Acknowledge THE Risk (93, 94, 95)
Butterflies: ©iStockphoto.com/Jordan McCullough

Case Study: General Electric (103)
Beth Comstock: Photographed by Dave Russell

Everything and the Kitchen Sink (115)
Stack of sticky notes: ©iStockphoto.com/Marek Uliasz

Don’t Be So Cerebral (118, 119, 120)
David by Michelangelo: ©iStockphoto.com/alxpin

|
 

The Audience Is the Hero (27)
Luke Skywalker & Yoda: Courtesy of Lucasfilm Ltd. Star Wars: Episode V – The Empire Strikes Back TM & © 1980 and 1997 Lucasfilm Ltd. All rights reserved. Used under authorization. Unauthorized duplication is a violation of applicable law.

CHRIS VOGLER ON THE HERO’S JOURNEY (37, 38, 39)
Chris Vogler Videos: Filmed by Joe Perez

THE CONTOUR OF COMMUNICATION: THE PRESENTATION FORM (44)
Nancy Duarte in blue: Photographed by Joe Perez

The Middle: Contrast (48, 49)
M.C. Escher: M.C. Escher’s “Circle Limit IV” © 2009 The M.C. Escher Company-Holland. All rights reserved. www.mcescher.com

Case Study: Jawaharlal Nehru (55)
Mahatma Gandhi & Jawaharlal Nehru:
AP Photo/Max Desfor

How Do You Resonate with These Folks? (60, 61)
Duarte Heroes: Photographed by Mark Heaps

Segment the Audience (62, 63)
Beers: ©iStockphoto.com/Juli·n Rovagnati

Case Study: Ronald Reagan (66, 67, 68, 69)
Ronald Reagan: Courtesy Ronald Reagan Library

Acknowledge THE Risk (93, 94, 95)
Butterflies: ©iStockphoto.com/Jordan McCullough

Case Study: General Electric (103)
Beth Comstock: Photographed by Dave Russell

Everything and the Kitchen Sink (115)
Stack of sticky notes: ©iStockphoto.com/Marek Uliasz

Don’t Be So Cerebral (118, 119, 120)
David by Michelangelo: ©iStockphoto.com/alxpin

|
 

The Audience Is the Hero (27)
Luke Skywalker & Yoda: Courtesy of Lucasfilm Ltd. Star Wars: Episode V – The Empire Strikes Back TM & © 1980 and 1997 Lucasfilm Ltd. All rights reserved. Used under authorization. Unauthorized duplication is a violation of applicable law.

CHRIS VOGLER ON THE HERO’S JOURNEY (37, 38, 39)
Chris Vogler Videos: Filmed by Joe Perez

THE CONTOUR OF COMMUNICATION: THE PRESENTATION FORM (44)
Nancy Duarte in blue: Photographed by Joe Perez

The Middle: Contrast (48, 49)
M.C. Escher: M.C. Escher’s “Circle Limit IV” © 2009 The M.C. Escher Company-Holland. All rights reserved. www.mcescher.com

Case Study: Jawaharlal Nehru (55)
Mahatma Gandhi & Jawaharlal Nehru:
AP Photo/Max Desfor

How Do You Resonate with These Folks? (60, 61)
Duarte Heroes: Photographed by Mark Heaps

Segment the Audience (62, 63)
Beers: ©iStockphoto.com/Juli·n Rovagnati

Case Study: Ronald Reagan (66, 67, 68, 69)
Ronald Reagan: Courtesy Ronald Reagan Library

Acknowledge THE Risk (93, 94, 95)
Butterflies: ©iStockphoto.com/Jordan McCullough

Case Study: General Electric (103)
Beth Comstock: Photographed by Dave Russell

Everything and the Kitchen Sink (115)
Stack of sticky notes: ©iStockphoto.com/Marek Uliasz

Don’t Be So Cerebral (118, 119, 120)
David by Michelangelo: ©iStockphoto.com/alxpin

 

Transform Ideas Into Meaning (126, 127)
Nancy’s Gram: Photographed by Barbara Childs
Nancy’s Gram’s teacup: Photographed by Paula Tesch

Recall Stories (130, 131)
Nancy’s sister, Norma

Move From Data to Meaning (139)
Hans Rosling: TED/Robert Leslie

Establish Structure (151)
Figures (James Wachira and Krystin Brazie) behind glass: Photographed by Mark Heaps

Case Study: Richard Feynman (156)
Richard Feynman: Courtesy of the Archives, California Institute of Technology

PUTTING YOUR STORY ON THE SILVER SCREEN (168)
Hitchcock: Michael Ochs Archives/Stringer/Getty Images
The Birds sketch: Courtesy of Alfred Hitchcock Trust, Taylor and Faust

Create a S.T.A.R. Moment (176, 177, 178)
Richard Feynman: Diana Walker/TIME & LIFE Images/Getty Images
Bill Gates: TED/James Duncan Davidson
Steve Jobs: AP Photo/Paul Sakuma

Case Study: Michael Pollan (179)
Michael Pollan: flickr/Pete Foley

Repeatable Sound Bites (183)
Ronald Reagan: AP Photo/J. Scott Applewhite
Winston Churchill: AP Photo
Johnnie Cochran, Jr.: AP Photo/Vince Bucci, Pool
Muhammad Ali: AP Photo
Neil Armstrong: AP Photo/NASA

|
 

Transform Ideas Into Meaning (126, 127)
Nancy’s Gram: Photographed by Barbara Childs
Nancy’s Gram’s teacup: Photographed by Paula Tesch

Recall Stories (130, 131)
Nancy’s sister, Norma

Move From Data to Meaning (139)
Hans Rosling: TED/Robert Leslie

Establish Structure (151)
Figures (James Wachira and Krystin Brazie) behind glass: Photographed by Mark Heaps

Case Study: Richard Feynman (156)
Richard Feynman: Courtesy of the Archives, California Institute of Technology

PUTTING YOUR STORY ON THE SILVER SCREEN (168)
Hitchcock: Michael Ochs Archives/Stringer/Getty Images
The Birds sketch: Courtesy of Alfred Hitchcock Trust, Taylor and Faust

Create a S.T.A.R. Moment (176, 177, 178)
Richard Feynman: Diana Walker/TIME & LIFE Images/Getty Images
Bill Gates: TED/James Duncan Davidson
Steve Jobs: AP Photo/Paul Sakuma

Case Study: Michael Pollan (179)
Michael Pollan: flickr/Pete Foley

Repeatable Sound Bites (183)
Ronald Reagan: AP Photo/J. Scott Applewhite
Winston Churchill: AP Photo
Johnnie Cochran, Jr.: AP Photo/Vince Bucci, Pool
Muhammad Ali: AP Photo
Neil Armstrong: AP Photo/NASA

|
 

Transform Ideas Into Meaning (126, 127)
Nancy’s Gram: Photographed by Barbara Childs
Nancy’s Gram’s teacup: Photographed by Paula Tesch

Recall Stories (130, 131)
Nancy’s sister, Norma

Move From Data to Meaning (139)
Hans Rosling: TED/Robert Leslie

Establish Structure (151)
Figures (James Wachira and Krystin Brazie) behind glass: Photographed by Mark Heaps

Case Study: Richard Feynman (156)
Richard Feynman: Courtesy of the Archives, California Institute of Technology

PUTTING YOUR STORY ON THE SILVER SCREEN (168)
Hitchcock: Michael Ochs Archives/Stringer/Getty Images
The Birds sketch: Courtesy of Alfred Hitchcock Trust, Taylor and Faust

Create a S.T.A.R. Moment (176, 177, 178)
Richard Feynman: Diana Walker/TIME & LIFE Images/Getty Images
Bill Gates: TED/James Duncan Davidson
Steve Jobs: AP Photo/Paul Sakuma

Case Study: Michael Pollan (179)
Michael Pollan: flickr/Pete Foley

Repeatable Sound Bites (183)
Ronald Reagan: AP Photo/J. Scott Applewhite
Winston Churchill: AP Photo
Johnnie Cochran, Jr.: AP Photo/Vince Bucci, Pool
Muhammad Ali: AP Photo
Neil Armstrong: AP Photo/NASA

|
 

Transform Ideas Into Meaning (126, 127)
Nancy’s Gram: Photographed by Barbara Childs
Nancy’s Gram’s teacup: Photographed by Paula Tesch

Recall Stories (130, 131)
Nancy’s sister, Norma

Move From Data to Meaning (139)
Hans Rosling: TED/Robert Leslie

Establish Structure (151)
Figures (James Wachira and Krystin Brazie) behind glass: Photographed by Mark Heaps

Case Study: Richard Feynman (156)
Richard Feynman: Courtesy of the Archives, California Institute of Technology

PUTTING YOUR STORY ON THE SILVER SCREEN (168)
Hitchcock: Michael Ochs Archives/Stringer/Getty Images
The Birds sketch: Courtesy of Alfred Hitchcock Trust, Taylor and Faust

Create a S.T.A.R. Moment (176, 177, 178)
Richard Feynman: Diana Walker/TIME & LIFE Images/Getty Images
Bill Gates: TED/James Duncan Davidson
Steve Jobs: AP Photo/Paul Sakuma

Case Study: Michael Pollan (179)
Michael Pollan: flickr/Pete Foley

Repeatable Sound Bites (183)
Ronald Reagan: AP Photo/J. Scott Applewhite
Winston Churchill: AP Photo
Johnnie Cochran, Jr.: AP Photo/Vince Bucci, Pool
Muhammad Ali: AP Photo
Neil Armstrong: AP Photo/NASA

 

Evocative Visuals (184, 185)
Iraqi women: AP Photo/Hermann J. Knippertz
Zimbabwean woman: © Emmanuel Chitate/Reuters

Case Study: Pastor John Ortberg (186, 187)
Pastor Ortberg: Photographed by Jeanne DePolo, DePolo Photography
Old Doll: ©iStockphoto.com/Edgaras Marozas

Case Study: Steve Jobs (193)
Steve Jobs with iPhone: AP Photo/Paul Sakuma

Give a Positive First Impression (202, 203)
Nancy Duarte with glasses: Photographed by Mark Heaps
Nancy Duarte in field: Photographed by Jordan Brazie

Hop Down from Your Tower (204)
Tower of Babel: SuperStock/Getty Images

Value Brevity (208)
Abraham Lincoln: Wikimedia Commons

how to deliver a ted-like talk (219)
Nancy’s TED Slidemap: Photographed by Dan Gard

Case Study: Leonard Bernstein (221, 222, 223, 224)
Leonard Bernstein: AP Photo/Terhune
Children at concert: Courtesy NY Philharmonic
Manuscripts: © Amberson Holdings LLC, reproduced by permission of The Leonard Bernstein Office, Inc. via the Leonard Bernstein
Collection, Library of Congress
Typescript of “Humor in Music” courtesy Joy Harris Literacy Agency

Changing the World Is Hard (230)
Vintage poster: Photographed by Mark Heaps

Don’t Use Presentations for Evil (235)
Enron hearing: ©Martin H. Simon/CORBIS

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Evocative Visuals (184, 185)
Iraqi women: AP Photo/Hermann J. Knippertz
Zimbabwean woman: © Emmanuel Chitate/Reuters

Case Study: Pastor John Ortberg (186, 187)
Pastor Ortberg: Photographed by Jeanne DePolo, DePolo Photography
Old Doll: ©iStockphoto.com/Edgaras Marozas

Case Study: Steve Jobs (193)
Steve Jobs with iPhone: AP Photo/Paul Sakuma

Give a Positive First Impression (202, 203)
Nancy Duarte with glasses: Photographed by Mark Heaps
Nancy Duarte in field: Photographed by Jordan Brazie

Hop Down from Your Tower (204)
Tower of Babel: SuperStock/Getty Images

Value Brevity (208)
Abraham Lincoln: Wikimedia Commons

how to deliver a ted-like talk (219)
Nancy’s TED Slidemap: Photographed by Dan Gard

Case Study: Leonard Bernstein (221, 222, 223, 224)
Leonard Bernstein: AP Photo/Terhune
Children at concert: Courtesy NY Philharmonic
Manuscripts: © Amberson Holdings LLC, reproduced by permission of The Leonard Bernstein Office, Inc. via the Leonard Bernstein
Collection, Library of Congress
Typescript of “Humor in Music” courtesy Joy Harris Literacy Agency

Changing the World Is Hard (230)
Vintage poster: Photographed by Mark Heaps

Don’t Use Presentations for Evil (235)
Enron hearing: ©Martin H. Simon/CORBIS

|
 

Evocative Visuals (184, 185)
Iraqi women: AP Photo/Hermann J. Knippertz
Zimbabwean woman: © Emmanuel Chitate/Reuters

Case Study: Pastor John Ortberg (186, 187)
Pastor Ortberg: Photographed by Jeanne DePolo, DePolo Photography
Old Doll: ©iStockphoto.com/Edgaras Marozas

Case Study: Steve Jobs (193)
Steve Jobs with iPhone: AP Photo/Paul Sakuma

Give a Positive First Impression (202, 203)
Nancy Duarte with glasses: Photographed by Mark Heaps
Nancy Duarte in field: Photographed by Jordan Brazie

Hop Down from Your Tower (204)
Tower of Babel: SuperStock/Getty Images

Value Brevity (208)
Abraham Lincoln: Wikimedia Commons

how to deliver a ted-like talk (219)
Nancy’s TED Slidemap: Photographed by Dan Gard

Case Study: Leonard Bernstein (221, 222, 223, 224)
Leonard Bernstein: AP Photo/Terhune
Children at concert: Courtesy NY Philharmonic
Manuscripts: © Amberson Holdings LLC, reproduced by permission of The Leonard Bernstein Office, Inc. via the Leonard Bernstein
Collection, Library of Congress
Typescript of “Humor in Music” courtesy Joy Harris Literacy Agency

Changing the World Is Hard (230)
Vintage poster: Photographed by Mark Heaps

Don’t Use Presentations for Evil (235)
Enron hearing: ©Martin H. Simon/CORBIS

|
 

Evocative Visuals (184, 185)
Iraqi women: AP Photo/Hermann J. Knippertz
Zimbabwean woman: © Emmanuel Chitate/Reuters

Case Study: Pastor John Ortberg (186, 187)
Pastor Ortberg: Photographed by Jeanne DePolo, DePolo Photography
Old Doll: ©iStockphoto.com/Edgaras Marozas

Case Study: Steve Jobs (193)
Steve Jobs with iPhone: AP Photo/Paul Sakuma

Give a Positive First Impression (202, 203)
Nancy Duarte with glasses: Photographed by Mark Heaps
Nancy Duarte in field: Photographed by Jordan Brazie

Hop Down from Your Tower (204)
Tower of Babel: SuperStock/Getty Images

Value Brevity (208)
Abraham Lincoln: Wikimedia Commons

how to deliver a ted-like talk (219)
Nancy’s TED Slidemap: Photographed by Dan Gard

Case Study: Leonard Bernstein (221, 222, 223, 224)
Leonard Bernstein: AP Photo/Terhune
Children at concert: Courtesy NY Philharmonic
Manuscripts: © Amberson Holdings LLC, reproduced by permission of The Leonard Bernstein Office, Inc. via the Leonard Bernstein
Collection, Library of Congress
Typescript of “Humor in Music” courtesy Joy Harris Literacy Agency

Changing the World Is Hard (230)
Vintage poster: Photographed by Mark Heaps

Don’t Use Presentations for Evil (235)
Enron hearing: ©Martin H. Simon/CORBIS

 

Case Study: Martin Luther King Jr. (239)
Martin Luther King, Jr.: AFP/Getty Images

Be Transparent So People See Your Idea (243)
Transparent woman: ©iStockphoto.com/Joshua Hodge Photography, treatment by Erik Chappins, writing by Michaela Kastlova

Case Study: Martha Graham (246, 247, 248)
Dancer Martha Graham: © CORBIS
Martha Graham Lamentations: Courtesy the United States Library of Congress, Music Division, Photographed by Herta Moselsio

You Can Transform Your World (251, 252, 253, 254)
flickr/Christopher Peterson, flickr/Domain Barnyard, flickr/Joi, Joel Levine, flickr/technotheory, flickr/CIPD, flickr/cliff1066™, David Shankbone, flickr/squidish, flickr/libbyrosof, flickr/sskennel, flickr/sillygwailo, flickr/Acumen Fund, flickr/etech, flickr/Paula R. lively – fisher, flickr/cliff1066™, flickr/dbking, flickr/david_shankbone, flickr/Robert Scoble,

flickr/whiteafrican, flickr/Wendy Piersall (@eMom), Jasonschock, Túrelio, flickr/Derek K. Miller, South Africa The Good News, flickr/Viajar24h.com, flickr/rajkumar, flickr/Alan Light, flickr/Meanest Indian, flickr/Jim Epler, flickr/Floyd Nello, flickr/Hamed Saber, flickr/Andrew®, flickr/wwarby, flickr/Ministério da Cultura, flickr/Mister-E, flickr/Acumen Fund, flickr/Ray Devlin, flickr/Daniel Zanini H., flickr/Neil Hunt, flickr/promise, flickr/rajkumar1220, Martin Kozák

CASE STUDY: WOLFGANG AMADEUS MOZART (261)
Mozart: SuperStock/Getty Images

Director’s cut images (41, 62, 65, 120, 157)
Stormtrooper: Photographed by Eric Albertson
Beer tasting collage: Photographed by Mark Heaps
Butter baby (Rachel Duarte): Photographed by
Nancy Duarte
Arnie (Resonate print version): Photographed by
Dan Gard
Nancy’s notes pinned to wall: Photographed by
Dan Gard

|
 

Case Study: Martin Luther King Jr. (239)
Martin Luther King, Jr.: AFP/Getty Images

Be Transparent So People See Your Idea (243)
Transparent woman: ©iStockphoto.com/Joshua Hodge Photography, treatment by Erik Chappins, writing by Michaela Kastlova

Case Study: Martha Graham (246, 247, 248)
Dancer Martha Graham: © CORBIS
Martha Graham Lamentations: Courtesy the United States Library of Congress, Music Division, Photographed by Herta Moselsio

You Can Transform Your World (251, 252, 253, 254)
flickr/Christopher Peterson, flickr/Domain Barnyard, flickr/Joi, Joel Levine, flickr/technotheory, flickr/CIPD, flickr/cliff1066™, David Shankbone, flickr/squidish, flickr/libbyrosof, flickr/sskennel, flickr/sillygwailo, flickr/Acumen Fund, flickr/etech, flickr/Paula R. lively – fisher, flickr/cliff1066™, flickr/dbking, flickr/david_shankbone, flickr/Robert Scoble,

flickr/whiteafrican, flickr/Wendy Piersall (@eMom), Jasonschock, Túrelio, flickr/Derek K. Miller, South Africa The Good News, flickr/Viajar24h.com, flickr/rajkumar, flickr/Alan Light, flickr/Meanest Indian, flickr/Jim Epler, flickr/Floyd Nello, flickr/Hamed Saber, flickr/Andrew®, flickr/wwarby, flickr/Ministério da Cultura, flickr/Mister-E, flickr/Acumen Fund, flickr/Ray Devlin, flickr/Daniel Zanini H., flickr/Neil Hunt, flickr/promise, flickr/rajkumar1220, Martin Kozák

CASE STUDY: WOLFGANG AMADEUS MOZART (261)
Mozart: SuperStock/Getty Images

Director’s cut images (41, 62, 65, 120, 157)
Stormtrooper: Photographed by Eric Albertson
Beer tasting collage: Photographed by Mark Heaps
Butter baby (Rachel Duarte): Photographed by
Nancy Duarte
Arnie (Resonate print version): Photographed by
Dan Gard
Nancy’s notes pinned to wall: Photographed by
Dan Gard

|
 

Case Study: Martin Luther King Jr. (239)
Martin Luther King, Jr.: AFP/Getty Images

Be Transparent So People See Your Idea (243)
Transparent woman: ©iStockphoto.com/Joshua Hodge Photography, treatment by Erik Chappins, writing by Michaela Kastlova

Case Study: Martha Graham (246, 247, 248)
Dancer Martha Graham: © CORBIS
Martha Graham Lamentations: Courtesy the United States Library of Congress, Music Division, Photographed by Herta Moselsio

You Can Transform Your World (251, 252, 253, 254)
flickr/Christopher Peterson, flickr/Domain Barnyard, flickr/Joi, Joel Levine, flickr/technotheory, flickr/CIPD, flickr/cliff1066™, David Shankbone, flickr/squidish, flickr/libbyrosof, flickr/sskennel, flickr/sillygwailo, flickr/Acumen Fund, flickr/etech, flickr/Paula R. lively – fisher, flickr/cliff1066™, flickr/dbking, flickr/david_shankbone, flickr/Robert Scoble,

flickr/whiteafrican, flickr/Wendy Piersall (@eMom), Jasonschock, Túrelio, flickr/Derek K. Miller, South Africa The Good News, flickr/Viajar24h.com, flickr/rajkumar, flickr/Alan Light, flickr/Meanest Indian, flickr/Jim Epler, flickr/Floyd Nello, flickr/Hamed Saber, flickr/Andrew®, flickr/wwarby, flickr/Ministério da Cultura, flickr/Mister-E, flickr/Acumen Fund, flickr/Ray Devlin, flickr/Daniel Zanini H., flickr/Neil Hunt, flickr/promise, flickr/rajkumar1220, Martin Kozák

CASE STUDY: WOLFGANG AMADEUS MOZART (261)
Mozart: SuperStock/Getty Images

Director’s cut images (41, 62, 65, 120, 157)
Stormtrooper: Photographed by Eric Albertson
Beer tasting collage: Photographed by Mark Heaps
Butter baby (Rachel Duarte): Photographed by
Nancy Duarte
Arnie (Resonate print version): Photographed by
Dan Gard
Nancy’s notes pinned to wall: Photographed by
Dan Gard

|
 

Case Study: Martin Luther King Jr. (239)
Martin Luther King, Jr.: AFP/Getty Images

Be Transparent So People See Your Idea (243)
Transparent woman: ©iStockphoto.com/Joshua Hodge Photography, treatment by Erik Chappins, writing by Michaela Kastlova

Case Study: Martha Graham (246, 247, 248)
Dancer Martha Graham: © CORBIS
Martha Graham Lamentations: Courtesy the United States Library of Congress, Music Division, Photographed by Herta Moselsio

You Can Transform Your World (251, 252, 253, 254)
flickr/Christopher Peterson, flickr/Domain Barnyard, flickr/Joi, Joel Levine, flickr/technotheory, flickr/CIPD, flickr/cliff1066™, David Shankbone, flickr/squidish, flickr/libbyrosof, flickr/sskennel, flickr/sillygwailo, flickr/Acumen Fund, flickr/etech, flickr/Paula R. lively – fisher, flickr/cliff1066™, flickr/dbking, flickr/david_shankbone, flickr/Robert Scoble,

flickr/whiteafrican, flickr/Wendy Piersall (@eMom), Jasonschock, Túrelio, flickr/Derek K. Miller, South Africa The Good News, flickr/Viajar24h.com, flickr/rajkumar, flickr/Alan Light, flickr/Meanest Indian, flickr/Jim Epler, flickr/Floyd Nello, flickr/Hamed Saber, flickr/Andrew®, flickr/wwarby, flickr/Ministério da Cultura, flickr/Mister-E, flickr/Acumen Fund, flickr/Ray Devlin, flickr/Daniel Zanini H., flickr/Neil Hunt, flickr/promise, flickr/rajkumar1220, Martin Kozák

CASE STUDY: WOLFGANG AMADEUS MOZART (261)
Mozart: SuperStock/Getty Images

Director’s cut images (41, 62, 65, 120, 157)
Stormtrooper: Photographed by Eric Albertson
Beer tasting collage: Photographed by Mark Heaps
Butter baby (Rachel Duarte): Photographed by
Nancy Duarte
Arnie (Resonate print version): Photographed by
Dan Gard
Nancy’s notes pinned to wall: Photographed by
Dan Gard

 
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