Presentations: The Call For Conversations

​There’s no doubt about it; we are a presentation culture. By some estimates, Microsoft’s PowerPoint® has been installed on roughly one billion computers. Plus, an average of 350 presentations are given every second of every day.

​We’ve adopted this behavior for a good reason: presentations are one of the best ways to communicate ideas, persuade an audience to adopt an idea, and pursue a course of action. ​Yet, many popular articles have grabbed headlines and won praise by calling for an end to presentations. ​While we wouldn’t go so far as to say “presentations are evil,” we at Duarte do believe that the business culture could do a better job of creating and using them. ​In fact, Nancy Duarte has built a thriving business and published three best-selling books on how to make presentations more effective and enjoyable. ​However, even the best presentation won’t work if it’s not delivered in the right context. Just like you wouldn’t give a presentation to tell someone there’s a tiger behind him, there are certain business settings where a presentation isn’t the right approach. ​But most people do it anyway, because it’s what we know. And that’s where the trouble begins.

The Right Tool for the Job

Presentations play a vital role in many settings, but they need additional support through slidedocs to continue the momentum.

​You should create a slidedoc if:

  • You have detailed information to convey, but you won’t be around to explain it
  • You have detailed subject matter that is conducive to being conveyed with visuals and prose
  • People consume your information better when it is broken into smaller, more visual chunks
  • Your sales team needs modular collateral and tools that are flexible enough to get the right material to the right customers
  • Your information could be consumed ahead of time and the meeting time could be used for consensus building